LittleBig Marketing & PR

LittleBig Marketing & PR We are a full-service marketing agency specialising in the food, drink and tourism sectors. We love to work as part of your team to deliver real results.

Media, influencers, suppliers, collaborators and clients alike appreciate our smart and efficient service. We don’t believe we’re saving the world, but we do believe in our ability to change the way businesses thrive in it. While we are a “full-service marketing agency”, no two client partnerships are the same. For some we undertake the entire marketing function, acting as an off-site marketing de

partment. For others we handle one or some pieces of the puzzle, whether it be designing a beautiful brand presence that sells, achieving earned media outcomes and influencer engagements or executing a powerful ad campaign. Creating synergies between different parts of the mix is one of our strengths. It saves small marketing teams time in briefing and management and rationalises fees. Uniquely, because strong design skills exist within our four walls, every output we deliver, be it under or above the line, looks the goods.

03/09/2026

RSPCA Approved ➡️ RSPCA Certified

When we were tasked by RSPCA Certified to raise awareness of this new era for their brand, we knew what we had to do.

We conceived a strategic media plan designed to achieve maximum video views and awareness with the goal of making the budget work smarter, not just harder.

The result? Millions of impressions (with more to come via OOH placements) and thousands of clicks to the RSPCA's channels, building mass awareness, engagement and crucial owned audiences.

Read the full story here: https://littlebig.marketing/project/rspca-certified-digital-advertising-marketing/

Creative by RSPCA Australia

Another one! Our Founder, Sally Harley has been shortlisted for ‘Agency Leader of the Year in the Golden Target Awards....
01/09/2026

Another one! Our Founder, Sally Harley has been shortlisted for ‘Agency Leader of the Year in the Golden Target Awards.

Although she prefers to stay outside of the limelight, this is the perfect opportunity to acknowledge what a fearless leader she is in the industry, and what an amazing role model she is for the whole littleBIG team. Congrats Sal!

27/08/2026

Everyone needs a little bit of whimsy in their lives - us included!

That's why we had such a great time spreading the magic of Winter Wonderlights at Sovereign Hill.

It was another massive year for the iconic event - hosting influencers, working with key media to spread the Christmas in July joy, and even welcoming in their one millionth visitor.

Here are the higlights.

25/08/2026

The digital marketing playbook has shifted dramatically. Winning in today's landscape requires moving past outdated hacks and focusing on where the algorithms and audience behavior are actually moving.

We’ve been deep in the weeds of all things digital advertising, content and AI. Here are three things every digital marketer needs to know right now:

1. GEO is on its way to replacing traditional SEO

65%+ of searches end in zero clicks as AI answers queries directly.
The play: Optimise content and copy for Generative Engine Optimisation (GEO). Publish direct-answer content and structured first-party data so AI models cite you.

2. Creative IS Your audience targeting

Manual backend audience dials are losing relevance as ad algorithms rely heavily on machine learning.
The play: Stop tweaking a narrow audience dial and scale multiple creatives. Diverse ad concepts, UGC videos, and highly specific hooks will automatically trigger platform algorithms to find your ideal consumer.

3. Moving from AI ‘Experimentation’ to AI ‘Operations’

The era of playing around with basic ChatGPT prompts is over.
The play: High-growth marketing teams have embedded AI directly into their CRM, data pipelines and workflow operations.

What other shifts are you seeing in the industry? Drop your thoughts below.

Learn about our digital marketing solutions here: https://littlebig.marketing/services/digital/

20/08/2026

One week until the Mumbrella Travel Marketing Awards (did we mention we're up for Marketing Agency of the Year?!) and we've been reflecting on what might've resonated with the judges.

From AIMEAsiaPacific to Bridge Road Brewers' High Country Hop, Visit Echuca Moama and Melbourne Airport - we're so proud of our recent work that it was hard to choose what went into the submission.

Maybe it was our almost two decades of experience creating tourism marketing that truly moves people.

Cross your fingers and toes for us on the 27th! Explore our recent work here: https://littlebig.marketing/marketing-case-studies/

(Videography credit goes to the very excellent Josh Jay of Upfilm. Thanks Josh! With Creative Direction and additional editing from our very own Rich Harley of course.)

We packed so much into our 2026 littleBIG Retreat, so here's some more of the action.
18/08/2026

We packed so much into our 2026 littleBIG Retreat, so here's some more of the action.

The Murray River magic of has always deserved gold in our eyes, but on Wednesday they were awarded the actual Gold in t...
14/08/2026

The Murray River magic of has always deserved gold in our eyes, but on Wednesday they were awarded the actual Gold in the Top Tourism Town Awards!

We've loved helping to tell the story of these twin towns since coming on board at the start of the year, and this is a testament to all of the hard working people in this truly special community.

03/08/2026

Sometime you have to disconnect to reconnect with what matters.

On Friday, we packed the cars and drove down to the Great Ocean Road Resort - Anglesea for a day of revitalisation, great food, and discussion about all things 'levelling up'.

Here's a snapshot.

Leave us a message, we’ve been busy! 💬 The team has been travelling all over this grand land helping to bring cool ideas...
30/07/2026

Leave us a message, we’ve been busy! 💬 The team has been travelling all over this grand land helping to bring cool ideas to life.

📍 Getting a taste of River Life at our shoot in Visit Echuca Moama
📍 Launching the new Waterform brand at foodpro 2026
📍 Drowning in delicious pies in Ballarat with the Herald Sun
📍 Back to foodpro with PakTech Australia, spreading the word about sustainable packaging solutions...
..and much much more!

Like what you see? Drop us a line via https://littlebig.marketing/contact/

2 days left to vote! Our Founder, Sally Harley is up for B&T’s Women in Media People’s Choice Award and there's no bette...
22/07/2026

2 days left to vote! Our Founder, Sally Harley is up for B&T’s Women in Media People’s Choice Award and there's no better time to shine the spotlight back on her.

Here's a few examples of how she's impacted the careers of so many.

Vote for Sally before this Friday via https://forms.gle/wuqdMGHADCEMxv2E8

Address

35 Jessie Street
Melbourne, VIC
3121

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61390259574

Website

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