26/04/2026
Your Google Business Profile acts like a high‑performing mini‑landing page. Optimise every field with service‑related and location keywords and choose relevant categories and sub‑categories to align with what clients search. Use the Q&A feature to answer common cleaning questions and overcome objections. Post weekly updates with clear calls to action to show activity and build trust, and encourage reviews – they are one of the strongest ranking and trust signals. Done right, your profile will attract and convert cleaning leads.