22/09/2025
At the end of 2024, I worked with Kerry to refresh her brand as she had recently added a gardening offering to her architecture design services, by becoming the first stockist of wicking garden beds in WA's Midwest region.
The change was very subtle as you can see from this transition video but gave out the notion of plant nurturing now intertwined into her building designs.
Check out Kerry Micke Designs.
If you are thinking about updating your brand, itโs important to know the difference between a brand refresh and a full rebrandโ and how each impacts your budget.
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Cost: ๐ฒ
Think of it as a makeover โ updated logo with modern shapes or lines, fresh colours, could include a slightly different messaging.
โ๏ธ Lower cost
โ๏ธ Quicker turnaround
โ๏ธ Ideal if your brand is solid but needs modernising
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Cost: ๐ฒ๐ฒ๐ฒ
This is a full identity shift โ new name, strategy, voice, visuals, positioning, and sometimes even internal culture. Necessary if your current brand no longer aligns with your business and marketing strategies
โ๏ธ Higher cost
โ๏ธ Longer production timeline
โ๏ธ Strong communication strategy to be ready before roll out
This is just a quick overview as there are more factors to consider depending on your business circumstances. Contact me if you would like to discuss your Marketing plans.