Decant Digital

27/08/2026

New EU green claims rules are coming. Is your tourism marketing ready?

Are you working with EU wholesalers, inbound operators or global distributors to sell your tourism experience? Or do you promote your accommodation to European travellers through international platforms such as Booking.com and Airbnb?

If so, here’s what you need to know:
From 27 September 2026, new EU rules will come into effect to crack down on greenwashing: the use of vague, misleading or unsupported environmental claims.

This means businesses marketing to European consumers will need to be more careful when using terms such as “sustainable”, “eco-friendly” and “green”.

Environmental claims across your website, ATDW profile, booking listings, brochures, social media and trade materials should be clear, specific and supported by evidence.

As we work a lot in this area, we’ve prepared a simple overview explaining what EmpCo means for Australian tourism businesses and the practical steps operators can take now to prepare.

https://www.decantdigital.com/eu-green-claims-rules-for-australian-tourism/

Hope it helps!

New EU green claims rule apply from 27 September 2026. Learn how EmpCo affects Australian tourism operators and which sustainability claims to review.

20/08/2026

Every day, guests are quietly capturing the moments you're too busy running the business to catch yourself: the view the second the curtains open, the first bite of the dish everyone orders, a glass of wine against a golden sunset.

That's not filler. That's the exact proof someone scrolling needs to believe your experience is as good as you know it is.

You don't have to create something new today. Ask guests to tag you, then repost what they've already made, a photo for the feed, a video for Reels or TikTok, a Story while they're still on site. It doesn't need to be polished. Rougher and more real tends to perform better anyway.

This isn't about replacing a proper content plan. It's about always having something ready to post on the weeks life gets in the way, which, if we're honest, is most weeks.

Step one if you don't have one yet: get a branded hashtag onto your signage, menus, and booking confirmations, so it's visible right when a guest already has their phone out.

What's yours? Drop it below.

20/07/2026

Running a café is already a full-time juggling act.

Marketing usually gets squeezed in somewhere between the coffee order, staffing dramas and remembering what on earth you were meant to post today.

Our Café/Coffee Shop Marketing Plan gives you 12 months of ideas and more than 300 practical tactics you can choose from and implement yourself.

No vague advice to “just post consistently.” Just useful ideas for social media, publicity, loyalty, local listings, SEO and promotions.

View the plan on Etsy: https://www.etsy.com/au/listing/4538887352/coffee-shop-marketing-plan-12-month-cafe

07/05/2026

We are absolutely delighted to be supporting Barossa Fun Factory with their marketing and helping spread the word about the incredible experiences they are bringing to the Southern Barossa.

From creative workshops and family-friendly events to imaginative spaces designed to spark curiosity, connection and fun, Barossa Fun Factory is building something truly unique for the region. It has been wonderful to help showcase their vision through marketing, advertising and storytelling that reflects the energy and creativity behind the brand.

Seeing their first paid advertisement in The Bunyip Newspaper this week is an exciting milestone, and we are proud to be part of the journey as they continue to grow, connect with the community, and bring more colourful, engaging experiences to local families and visitors alike.

The good news deserves to be shared far and wide!

🗞️ GREAT NEWS!

Happy to see a nice little write up in the The Bunyip Newspaper this week and our first ever paid advertisement, designed by Decant Digital 📰

07/04/2026

Been working hard behind the scenes, turning over 30 years of business knowledge into ebooks, templates and toolkits to share on Etsy ✨

I've honestly been loving the creative process — taking an idea, mapping it out, writing it, designing it, and bringing it to life in a way that's actually useful for real businesses.

This is the latest addition to our range 👇
A Café, Restaurant & Bar Business Plan Toolkit designed to help you go from 'idea stage' to a clear, structured, profitable plan.

No fluff. No overwhelm. Just practical, step-by-step guidance built specifically for hospitality.

If you're starting out, growing, or even just trying to get clarity — this one's for you.

I'd love your input too…
What else would you like to see in the tourism, hospitality or wine space?

More templates? Marketing tools? Pricing calculators? Something totally different?

https://www.etsy.com/au/listing/4345640205/business-plan-toolkit-for-cafes