28/08/2026
Wrapping up a week at the Designer Boss Summit and my brain is still buzzing š«Øšø
This yearās theme: The Future of Design - all about where the design industry is headed particularly in the age of AI.
Iāve learnt so many amazing ways to use AI in my business to streamline processes and allow more time and bandwidth for me to enjoy the creative, humanity-led work that I love most.
But a few speakers hit on something that really stuck with me⦠in a noisy digital world where there are thousands of others shouting for attention, being CHOSEN is the whole game.
And AI is making that harder than ever if youāre not doing the right things to stand out.
What it canāt do is replace the creativity, the uniqueness, the humanity that makes your brand yours. That part stays firmly in our hands.
Which brings me to why Iām so obsessed with building websitesā¦(besides involving the perfect mix of creativity, design and nerdy tech stuff that I love).
Your website isnāt just a pretty online brochure. itās a visibility engine.
Itās the only digital asset that is solely yours (not an algorithmās).
Done right, it can work while you sleep to introduce you to the right audience, speak directly to them, provide them value, and make you unforgettable to them, turning them into clients.
So while AI keeps evolving, my mission stays exactly the same: build you a website that gets you seen, gets you chosen, and lets your humanity do the heavy lifting. š«¶