Sevah Creative

Sevah Creative We partner with in-house marketing teams and business owners to deliver bespoke websites, branding, design and marketing execution.

I use AI every day. Not to design for me, and definitely not to do the hard-thinky-things. But I absolutely love it to h...
29/06/2026

I use AI every day. Not to design for me, and definitely not to do the hard-thinky-things. But I absolutely love it to help clear the stuff that gets in the way of me doing the actual creative work.

Proposals. Brief summaries. Turning one post into five. Call prep. Meeting notes. Code customisation. Brainstorming. Organising my social content. Organising my files. Organising my Notion...and well just about everything!

All those bits that need to get done, but really don't need all of my creative brain!

I feel like this is what a lot of design and marketing teams get wrong about it. They reach for AI to do the work that matters, the things that really need their creative input, or years of experience for strategy. I’m not saying you can’t use AI as a part of these type of tasks, but it requires a lot more input and hard rules to get quality results.

More importantly, AI is just so much better at doing the low yield, repetitive, admin type work. Those pieces that sit between having a plan and you actually getting it done!

Strategy, creativity, experience etc… should all remain a part of what your brain does.

Part of the Bench brand work was sorting out their imagery — not just picking nice photos, but building a system the tea...
12/03/2026

Part of the Bench brand work was sorting out their imagery — not just picking nice photos, but building a system the team could actually use without second-guessing every choice.

The approach was three buckets, each with a clear job:

✨️Peculiar — abstract, tension-heavy visuals with a sense of scale. The kind of image that makes you pause. These keep the brand from looking like every other advertising consultancy.

📣Advertising — real out-of-home environments: billboards, transit, street media. Immediately relevant to what Bench does, and anchors the brand in the world it actually works in.

👥Moments in time — people in motion. Commuting, walking, waiting. Observational rather than staged. Not polished lifestyle imagery. Real attention in real life.

Stock was documented to a clear standard (Adobe Stock as the primary library, with guidance on lighting, composition, and what to avoid). AI imagery was introduced for the Peculiar category specifically — the concepts that are genuinely hard to source — with usage notes to keep outputs consistent with Bench’s look.

The result: the team can now source or generate imagery without a designer approving every single choice.

That’s what a proper image system does. It removes the daily friction.

“The end results have been consistently strong.” — Ori Gold, CEO, Bench

Bench already had a colour palette. It wasn't broken — it just wasn't working as hard as it could. 😬 This happens a lot ...
09/03/2026

Bench already had a colour palette. It wasn't broken — it just wasn't working as hard as it could. 😬 This happens a lot when businesses grow, services evolve, but the brand gets a little left behind.

The hierarchy wasn't clear enough to apply consistently across everything: the website, research papers, credentials deck, brand guidelines. And when Bench Connect evolved with its own UI needs, the existing palette didn't have enough range to flex into a product environment without things starting to look flat.

So we didn't start from scratch. We tightened the hierarchy of what was already there — clarified which colours lead, which support, which are functional — and then built out a secondary palette specifically for the Bench Connect UI and that can be used across other formats.

Updated specs. Clearer application rules. A secondary system that plays nicely with the primary. 👏

The kind of work that nobody notices when it's done well. Which is exactly the point. 😉👌

"The end results have been consistently strong and we've been really happy with how everything's come together." — Ori Gold, CEO, Bench

If your brand guidelines are technically correct but nobody on the team is applying them consistently, the problem is usually clarity, not colour. ✨️

👉Read about the full project on the SEVAH website: https://sevahcreative.com/project/bench-media-brand-refresh-and-brand-guidelines/

09/03/2026

If you’ve got marketing work piling up and no one has time to execute it, this is what I do.

I handle overflow design support—website updates and page builds, landing pages, email marketing design, social content, and campaign assets.

You give me a brief, I handle the rest.👏✨️ https://sevahcreative.com/overflow-design-marketing/

Bench already had a colour palette. It wasn't broken — it just wasn't working as hard as it could. 😬 This happens a lot ...
08/03/2026

Bench already had a colour palette. It wasn't broken — it just wasn't working as hard as it could. 😬 This happens a lot when businesses grow, services evolve, but the brand gets a little left behind.

The hierarchy wasn't clear enough to apply consistently across everything: the website, research papers, credentials deck, brand guidelines. And when Bench Connect evolved with its own UI needs, the existing palette didn't have enough range to flex into a product environment without things starting to look flat.

So we didn't start from scratch. We tightened the hierarchy of what was already there — clarified which colours lead, which support, which are functional — and then built out a secondary palette specifically for the Bench Connect UI and that can be used across other formats.

Updated specs. Clearer application rules. A secondary system that plays nicely with the primary. 👏

The kind of work that nobody notices when it's done well. Which is exactly the point. 😉👌

"The end results have been consistently strong and we've been really happy with how everything's come together." — Ori Gold, CEO, Bench

If your brand guidelines are technically correct but nobody on the team is applying them consistently, the problem is usually clarity, not colour. ✨️

👉Read about the full project on the SEVAH website

https://sevahcreative.com/project/bench-media-brand-refresh-and-brand-guidelines/

05/02/2026

Branding isn’t just about how a business looks (and please don't get me started on "just a logo"!🙄😬🤦‍♀️)

A brand is about how quickly and clearly it’s understood.

When branding is treated as just something cosmetic, it might look polished but it doesn’t really do much. It doesn’t build recognition, it doesn’t create trust, and it doesn’t make the business easier to choose.

Good branding gives structure and consistency to everything that follows — website, marketing, social, and sales.

When it’s done properly, it quietly does a lot of heavy lifting in the background.

P.S. only taking on x2 new branding projects for Feb-Mar, so please msg ASAP to discuss if SEVAH is a good fit 😍

For the past few years, we’ve been creating paid social ad creatives for Glow Weight Loss — whilst UGC and video play a ...
05/02/2026

For the past few years, we’ve been creating paid social ad creatives for Glow Weight Loss — whilst UGC and video play a heavy role in the content strategy, static imagery like this, can still pack a conversion punch!

Our goal is always to create content that connects with the audience's problem, explains the offer/solution fast and makes the next step obvious.

Since launch, we’ve supported Glow Weight Loss with ongoing ad creative, social content, and two lead gen landing pages ...
23/01/2026

Since launch, we’ve supported Glow Weight Loss with ongoing ad creative, social content, and two lead gen landing pages (Free Cheatsheet + Protein Calculator).

Clear structure, minimal fluff, and straightforward CTAs.

16,445 visitors → 7,599 conversions (~46%).

Read the full case study on the website.

20/01/2026

A lot of websites aren’t broken — they’re just overloaded.

When every service is featured, every message is highlighted, and every section is treated as equally important, visitors don’t know where to focus. They scan, hesitate, and move on.

This isn’t a design style issue.
It’s a prioritisation issue.

Good design creates hierarchy. It helps people understand what’s most important, what comes next, and what can wait. That’s what makes a website feel calm, clear, and easy to use.

Less competing for attention usually leads to more action.👏

p.s. I got a mic! 🎤
p.p.s. I also chopped my hair off ... a visual metaphor for a less overloaded website?! 😉

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