06/05/2026
Developers closed more deals at their first major event than any of our sales reps ever did.
We put Zeli on a big screen. People could walk up and talk to her, face to face. That stopped people cold.
The other stuff; Candidate Confessions, Resume Graveyard - didn't get the same response.
People walked past it and asked for a report.
It stung for a second. Then it made sense.
We had recruiters running their own agencies, HR managers from mid-sized businesses, and heads of people and culture at enterprise companies, all in the same room.
They weren't there to be entertained. They were there because hiring is broken and they needed to know if something could actually fix it.
The moment they saw a scored resume, an audit trail, a structured interview report, they started asking real questions.
Not "how does this work?" questions.
"If I had 100 resumes right now and my problem is X, what does Zeli do?" questions.
And because our team were the very people who built it, every question got a real answer.
Not a pitch. An actual answer, including what's possible, not just what's shipped.
One attendee told me afterwards: "You didn't have to do much. The product basically sold itself."
They came for Zeli. They stayed for the product.
Turns out developers are the best salespeople.
They just need something worth selling.
