03/12/2024
🚨💥 Black Friday & Cyber Monday Recap! 💥🚨
ow that the sales frenzy has settled, let’s chat about a few standout trends we spotted over the weekend. These tactics caught our eye and helped brands rise above the noise:
1️⃣ Low-effort creatives that worked HARD
Forget polished, glossy ads—this year, it was all about raw, messy, handwritten text slapped onto images. Think last-minute vibes, but it worked! These creatives felt organic, less salesy, and way more attention-grabbing. It’s a clever way to stand out from brands going big with high-production designs by being a little scrappier.
2️⃣ No sale? No probs.
Some brands skipped the Black Friday chaos altogether! A great example is The Ordinary, which closed sales for the day, encouraging mindful shopping instead (and reinforcing their brand values). It was a bold move, but one that paid off in loyalty. 👏Check it out here: https://theordinary.com/en-au/the-ordinary-black-friday.html
3️⃣ Countdowns were king
Forget all-day deals—exclusive, timed offers stole the show. We saw things like “Hour of Power” sales or discounts like 50% off for just 50 minutes with codes like ‘50for50.’ The urgency? Unmatched. The excitement? Electric. The wins? Big for those quick enough.
As consumers get savvier, it’s exciting to see brands breaking the mould with fresh, creative approaches.
👉 What trends did you notice this year, and which ones do you think will stick around? Let us know in the comments!
