Macrance, 20C Orient Street, Greta (2026)

01/09/2026

Stuck on what to post? You're definitely not the only one

One of the biggest things I hear from small business owners is:

“I just don't know what to post.”

The trick is having a few content pillars to work from, rather than trying to come up with a completely new idea every time you open Facebook or Instagram.

A few content ideas almost any small business can use:

✨ Answer a question customers regularly ask
📸 Show behind the scenes of your business
⭐ Share a customer review
💡 Give a quick tip related to your industry
👋 Introduce yourself or your team
🎥 Show a recent job, service or product
📚 Educate customers about what you do
❓ Bust a common myth or misconception
🏡 Share something local or community-related
🔄 Show a before & after
🛠️ Explain your process or how something works
❤️ Share the story behind your business

But your content shouldn't just be a random collection of posts.

Having content pillars specific to your business gives you a framework to work from, keeps your content varied and makes planning SO much easier.

And this is something I can help with

I can put together a custom Social Media Content Guide for your business, including things like your:

✔️ Content pillars
✔️ Content ideas under each pillar
✔️ FAQs to turn into posts
✔️ Educational topics
✔️ Photo & video ideas
✔️ Reels ideas
✔️ Promotional content ideas
✔️ Keywords and SEO ideas
✔️ Suggested posting mix
✔️ Ideas tailored specifically to your industry, customers and goals

So rather than staring at your phone thinking “what the heck am I going to post today?” 😂, you'll have a bank of ideas you can keep coming back to.

Perfect if you want to manage your own socials but just need a plan and plenty of ideas to get you going.

Or, if you'd rather not do it yourself at all — I can help with the content creation and social media management too

📩 Send me a message if you'd like a personalised content guide created for your business.

27/08/2026

FRIDAY DO’S + DON’TS — Your Online Presence

Your online presence is a lot more than just having a page or a website.

When someone hears about your business, there’s a pretty good chance they’re going to look you up before they contact you. They might check Google, Facebook, Instagram, your website… or a combination of them all.

And you want what they find to make it easy for them to understand who you are, what you do, where you service and how to contact you.

A few simple things can make a BIG difference:

Keep your branding consistent across platforms
Make sure your contact details, hours and service areas are up to date
Regularly add recent photos, projects and work
Think about the words people are actually searching for
Keep your website updated
Don’t forget about your Google Business Profile
Make it easy for someone to take that next step and contact you

You don’t need to be absolutely everywhere online — but the places you are showing up should be working together.

Sometimes it’s not about doing more marketing. It’s about making what you already have work better.

If you’re not sure how your business is looking online, I can help with online presence audits, website refreshes, Google Business Profiles, SEO, social media and overall marketing strategy.

See you next Friday for another Macrance Do’s + Don’ts 🤎

26/08/2026

Posting regularly but still not seeing much growth on social media?

It might not be how often you're posting — it could be what you're posting, who you're talking to and what you're giving people a reason to do next.

A few things I often see holding small business pages back:

✨ Posting just to stay active, without a real purpose
✨ Only posting about products or services
✨ Not showing the people or personality behind the business
✨ Creating content for everyone instead of your ideal customer
✨ Forgetting keywords and local SEO in captions and profiles
✨ Not giving people a reason to comment, save, share or get in touch
✨ Looking at follower numbers instead of enquiries, clicks and actual customers

Social media isn't just about putting a post up three times a week and hoping for the best.

Your content should help people find you, get to know you, trust what you do and eventually take that next step — whether that's following your page, visiting your website, sending an enquiry, making a booking or buying from you.

And you don't need thousands of followers for social media to be working.

I'd much rather see a small local business with 500 relevant, engaged followers who could actually become customers than 10,000 followers who are never going to buy from them.

If you feel like you're constantly posting but not getting anywhere, it might be time to look at the strategy behind your content, not just create more of it.

Need a hand working out what to post or where your socials could improve?
Send me a message — I'm always happy to have a chat

23/08/2026

Reviews like this mean so much 🤎

I’ve loved working alongside the Farmers Warehouse team and being able to help with so many different parts of their marketing — from social media and content creation to SEO, campaigns, catalogues, digital design and everything in between.

One of my favourite parts of what I do is becoming an extension of a business rather than just being the person behind the screen posting to Facebook

It’s getting to know the business, throwing around new ideas, encouraging the team to get involved, finding new ways to promote what they do and helping keep everything moving in the right direction.

And yes… sometimes that means giving everyone a little push to get in front of the camera.

I’m very lucky to work with some amazing local businesses, and feedback like this is a lovely reminder of why I enjoy doing what I do.

Thank you to the Farmers Warehouse team for trusting me with your marketing and letting me continually throw new ideas your way!

If your business could use an extra set of hands with social media, content, websites, SEO, marketing or digital design, feel free to send me a message.

20/08/2026

FRIDAY DO’S + DON’TS — Choosing the Right Platforms

Does your business really need to be on Facebook, Instagram, TikTok, LinkedIn, Pinterest, YouTube AND everything else?

Nope.

One of the biggest things I tell businesses is that you don’t need to be everywhere — you need to be where the right people are.

Before adding another social media platform, think about:
Who is your ideal customer?
Where do they actually spend their time online?
What type of content can you realistically create?
What are you trying to achieve?
How much time do you actually have to manage it?

A local service business might get great results from Facebook + Google, while a visual brand might benefit more from Instagram, and a B2B business could find LinkedIn much more valuable.

There’s no perfect platform combination that works for every business.

And being active and consistent on two platforms that make sense is usually much better than having six accounts you barely have time to update.

Choose your platforms with a purpose, not because you feel like your business should be on them.

And if you're not sure where your business should be showing up online, that's something I can help you work through too.

See you next Friday for another Macrance Do’s + Don’ts 🤎

17/08/2026

So… what does Macrance actually do?

Good question, because the answer these days is definitely a little bit of everything when it comes to helping small businesses show up, look professional and grow.

From building or refreshing your website, setting up your socials and Google Business Profile, to creating content, managing social media, designing marketing materials, improving SEO or helping plan your next promotion — I can jump in where you need me.

I can even come to your business or job site to capture photos and videos, create branded products and event materials, or simply sit down with you and work out a plan when you're not quite sure where to start.

And that's probably my favourite part about Macrance — there's no one-size-fits-all approach.

Every business has different goals, budgets and needs, so whether you need a one-off job, ongoing support, a custom package or just an extra pair of hands every now and then, we can work out what suits your business.

Have a swipe through to see some of the ways I can help →

And if what you need isn't listed, just ask! There's a good chance I can help — or point you in the right direction 😊

📍 Hunter Valley, NSW + working with businesses beyond
💻 Websites | Social Media | Content | Google & SEO | Design | Marketing
📩 Send me a message or visit Macrance to have a chat.

27/05/2026

Not showing up on Google? Here’s why…

If your business isn’t appearing when people search for what you do, it’s usually one (or more) of these...

🚫 You don’t have a website
👉 Social media alone won’t help you rank on Google

🚫 Your website isn’t optimised
👉 No keywords, no structure, no SEO = Google doesn’t know what you do

🚫 Your Google Business Profile isn’t set up (or updated)
👉 This is HUGE for local businesses

🚫 You don’t have enough content
👉 Google favours helpful, relevant, updated information

🚫 You’re in a competitive industry
👉 Which means you need to be more strategic, not just “have a website”

💡 The good news?
These are all fixable

If you’ve ever Googled your business and thought…
“Why am I not coming up?”

This is your sign it’s time to fix your online presence

💬 Send me a message if you want help getting your business seen on Google

17/05/2026

How do you build an online presence from scratch?

It can feel overwhelming… but it doesn’t have to be.

Here’s a simple way to get started:

1. Get clear on your business
What do you offer? Who is it for?
👉 Clarity first, everything else builds from this

2. Set up your foundations
✔️ Facebook / Instagram
✔️ Google Business Profile
✔️ Basic branding (logo, colours, fonts)

3. Create a simple website
👉 This is your home base — where people go to learn, trust, and enquire

4. Start showing up consistently
Share tips, your work, behind the scenes, FAQs
👉 You don’t need to be perfect, just present

5. Focus on being helpful, not just selling
👉 The more value you give, the more people trust you

💡You don’t need to do everything at once
Start simple… and build as you go

If you’re starting from scratch and don’t know where to begin…
💬 Send me a message — I can help you build a strong online presence step by step

14/05/2026

What is SEO and how does it actually work?

SEO = Search Engine Optimisation

In simple terms…
It’s how your business shows up on Google when people are searching for what you offer

Think about it like this

When someone types:
“air conditioning near me”
“builder in Hunter Valley”
“best coffee in [your town]”

SEO is what helps YOUR business show up instead of your competitors

How it works:

✔️ Using the right keywords on your website
✔️ Writing clear, helpful content
✔️ Setting up your pages properly (titles, descriptions, images)
✔️ Keeping your website updated
✔️ Having a strong Google Business Profile

The goal?
To get your business in front of people who are already looking for what you do

What SEO is NOT:
It’s not instant… but it’s one of the most powerful long-term ways to grow your business

If your website isn’t showing up on Google…
or you’re not sure where to start…

Send me a message — I can help you get your business seen online

05/05/2026

Do you really need a website if you already have social media?

Short answer…
Yes — if you want to look professional, be found online, and grow.

Here’s why...

✨ You don’t own social media
Algorithms change, accounts get hacked, reach drops…
👉 Your website is something you own and control

✨ It builds trust instantly
When people Google your business, they expect to find a website
👉 No website = missed opportunities

✨ It works for you 24/7
Answering questions, showcasing your services, taking enquiries
👉 Even when you’re not online

✨ It helps you get found on Google
Social media posts don’t replace SEO
👉 Your website is how new customers discover you

💡 Think of it like this:
Social media = how people find you
Website = what makes them choose you

If you’ve been relying only on Facebook or Instagram…
this might be your sign it’s time to upgrade .

Send me a message if you’re ready for a website that actually works for your business

Macrance

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