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iCatching Graphic Design

Name: iCatching Graphic Design
Address: Highett, VIC, 3190, AU
Telephone: +61409900865
Price range: $

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Highett, VIC
iCatching Graphic Design

iCatching Design
Graphic design for small businesses who want to look professional without big-agency prices.

Logos, branding, print, promotional and website design friendly, practical design support based in Melbourne.

18/03/2026

Ever been sent a logo that’s too low resolution to use?

This one needed to be scaled up for signage, so I recreated it as a clean vector in Illustrator using the pen tool.

A couple of quick tips if you’re tracing:
✔ Use as few anchor points as possible
✔ Focus on smooth curves
✔ Slightly round corners to keep it looking natural

Takes a bit more time, but it means the logo can be used anywhere. From small prints to large signage without losing quality.

One of those behind-the-scenes jobs that makes a big difference 👍

12/02/2026

The Difference Between a Template and a Brand

When I built the Paper Trail website, I didn’t just pick a Squarespace template and change the colours. I designed it with strategy. 🎯
Squarespace is a great platform but a template is only the framework.

It doesn’t consider:
🎨 Brand psychology
🧭 How visitors move through your site
📣 Clear positioning
📌 Strong calls to action

For Paper Trail, the goal was calm, clarity and control especially for Melbourne small business owners who already feel overwhelmed by numbers.

That meant:
🩵 Calm blue and teal tones to build trust
🧾 Clear service sections
🧩 Custom icons to simplify complex services
✨ Clean spacing to reduce visual noise

The biggest issue I see with DIY websites?
Multiple fonts. Random colours. Services buried in text.
It looks fine… but it doesn’t convert.
Templates are tools. Strategy is what makes them work.

07/02/2026

Custom designed PowerPoint presentation using on brand templates for a consistent, professional look.

Before, the slides were inconsistent with mixed fonts and a cluttered layout. After, a clean, cohesive presentation that clearly communicates strategy.

I design PowerPoint presentations that match your brand and make your content easy to follow.

20/01/2026

A strong brand isn’t just about looking good. It’s about being understood ✨

I’ve just finished creating a new brand look and feel for a bookkeeping business, with a focus on clarity, trust and approachability.

Bookkeeping can feel overwhelming, so the brand needed to feel calm, organised and human. Not corporate or intimidating.

The visual identity was built with purpose
📍 A dotted path for transactions, invoices and receipts
🔁 Looping elements to reflect BAS, reconciliations and payroll complexity
➡️ Directional movement to show process, compliance and order
✈️ A paper plane representing efficiency, accuracy and getting it sorted

Every element was chosen to quietly reinforce that message, because good design should make a business feel easier before the first conversation even starts.

If your brand no longer reflects how you work, it might be time for a refresh.

11/12/2025

A fun little project that turned into something adorable! 🥕🌽🍅
I’ve been working on some GP Patch illustrations and turning them into stickers and heat transfer prints. Love how the colours pop and the transfers work perfectly on soft items and even uniforms!
It’s always satisfying seeing artwork jump off the screen and onto real products.
Such a cute project to play with! 🎨✨

05/10/2025

🎨 Brighton sails get a creative twist! ⛵️
Local schools helped celebrate 150 years of the Royal Brighton Yacht Club by painting sails that turned into floating artworks across the bay.

Such a fun way to mix art, history and community spirit, today’s young artists, tomorrow’s sailors! 💙

30/09/2025

🌱 Bright, Bold & Fun Branding for GP Patch 🌱
I love bringing playful ideas to life!
Here’s a peek at the new logo and branding we developed for GP Patch, a page sharing all things veggie patches, guinea pigs, and now bunnies too. 🥕🐇🐹
The branding is designed to be:
✨ Bright & colourful, instantly iCatching
🥕 Fun & quirky, a carrot with a bite taken out, nodding to the cheeky patch residents
🎨 Versatile, logos, icons, and patterns that work across merchandise, posts, and more
From logos and icons to repeat patterns and merch mockups, this project shows how strong branding can build a fun, memorable identity online.
👉 Looking to refresh your own brand or launch something new?
Let’s create something that gets people talking.

25/09/2025

🌆 Brisbane Festival Vibes 🎉

The city streets have been transformed with bold and playful “Walk This Way” installations by artists Craig & Karl. 💡
Oversized inflatables in bright colours stand out against the grey of Brisbane’s buildings, instantly shifting the atmosphere and inviting people to stop, look, and smile. 🌈✨

👩‍🎨 Craig & Karl are internationally recognised for their graphic, colourful style. Their work here turns the everyday cityscape into a walkable gallery, encouraging exploration and sparking conversation. 🚶‍♀️

29/08/2025

🌟 Spot of the Week 🌟
Just popped in to pick up my coffee machine from The Good Guys and couldn’t miss this display!
The Ninja Swirl by CREAMi setup really caught my eye, bold colours, playful cube stack, and the melted ice cream effect on the floor is genius. 🍦🎨
It’s iCatching, fun, clever, and definitely stands out. 👏

21/08/2025

Rebrand: BRE Group Services
When BRE Group Services, specialists in repairing industrial cleaning equipment, needed a sharper, more professional identity, they turned to us.

We refreshed their brand with:
🎨 Bold, high-vis orange for energy and impact
⚫ Jet Black for strength and reliability
⚪ Clean White for clarity and trust

Because the name BRE Group didn’t describe what the company does, we added instantly recognisable icons: a pressure washer, ride on scrubber, and industrial vacuum. These visuals tell their story straight away, without needing to read a single word.

From logo to uniforms, business cards, workbook and signage, every detail was aligned to reflect professionalism, safety, and service you can trust.

22/07/2025

🎨 Loving this exhibition I found at Chadstone — fun, bright, and playful! 💛🖍️

It’s CJ Hendry’s “Lost & Found” — and it’s a total visual playground. Think giant crayons, bold colour, childhood chaos, and a serious dose of nostalgia.

🤯 What is CJ Hendry known for?
🖋️ Incredibly detailed, hyper-realistic hand-drawn art
🎈 A playful, unconventional approach to exhibitions
🌍 A cult following built through bold, unforgettable visuals

It’s immersive, joyful, and full of ideas that stick. 🧠✨
As a graphic designer, I’m always chasing inspiration. 💡🖌️

Address

Highett, VIC
3190

Opening Hours

Monday	9am - 5am
Tuesday	9am - 5am
Wednesday	9am - 5am
Thursday	9am - 5am
Friday	9am - 5am
Saturday	9am - 5am
Sunday	9am - 5am

Telephone

+61409900865

Website

http://www.icatchingdesign.com.au/, http://linkedin.com/company/icatchingdesign/

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