Good / Hands

19/07/2022

What are the deciding factors people make when they buy something?⁠
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Is it what something costs? ⁠
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Or perhaps it's the time it will save them if they use what you've got?⁠
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Or maybe even by using your goods or services, they make money themselves?⁠
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If you believe that what you've got is great, understanding your audience and customer drivers will help them believe it is great too.

14/07/2022

We recently completed a campaign for showcasing the extraordinary travel destinations they offer to travelers heading to the Nordic regions.⁠
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This campaign can be viewed this month in cinemas as part of the 2022 ⁠
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Written, produced and directed: ⁠
Produced, directed, edited Katrina Douglas: ⁠
Voice Over: ⁠
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With thanks to the many Scandinavian tourist partners for access to the footage used in this campaign

12/07/2022

WHAT STORY WILL YOU TELL?⁠
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Martin Luther King’s famous speech “I have a dream” was a defining moment of the American civil rights movement.⁠
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His iconic call for equality and freedom became one of the most enduring speeches in history and changed the course of the American cultural landscape forever.⁠
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More importantly, his words repositioned the way we see the future.⁠
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Convincing people that something is viable has far less to do with the quality of the product or service (although that is still important), and more to do with how people feel about themselves and their future.⁠
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Brand storytelling is less about persuasion and more about inspiration.⁠
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Through authentic storytelling, we can give people an opportunity to see the future in another way.⁠
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Make sure you give people a reason to believe the dream.

08/07/2022

GLOBAL REACH

Here are a few frames from a animation we are creating for tech company Knosys
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Like satellites in motion, we are wrapping ourselves around a campaign to tell their story to the world.

An exciting brand doing incredible things.

05/07/2022

It has been two years since we changed our entire business model. ⁠
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Recreating an entire business from scratch was not easy to do, but it was an incredibly simple decision to make. ⁠
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We said farewell to what did not serve us and dug into what we knew worked.⁠
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A clearer strategy. A refined service offering. A new location. A new name. ⁠
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Two years on and the Good / Hands is successful in all the right ways.⁠
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Success looks different to everyone but to us, it is a happy and supported team, satisfied clients, and exciting work opportunities.⁠
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We hope you are succeeding in all the right ways too. ✌🏽

08/06/2022

We were reminded of this quote yesterday during a meeting with a client who has weathered the challenges from the last few years with us.⁠
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Together we have grown and changed. Stronger and better equipped for the future that is ahead of us.⁠
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And this is a gift. ⁠
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Smooth sailing is never guaranteed in business but the compassionate, resilient, and dynamic people in our team are what we are most proud of.⁠
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Sail well, friends.

13/05/2022

Once upon a brand, there was a business that couldn't get to the point of the story. ⁠
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Many hours were spent talking about features and how they made or did things. ⁠
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They told everyone how great they were. They made things! They existed!⁠
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And yet customers, clients, and visitors were lost in endless words that offered no value to them. They couldn't find a reason to believe that this was a brand for them.⁠
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So they didn't buy or stay.⁠
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If only this brand helped people truly understand the value of their company's products and services, maybe they would consider staying. ⁠
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Do you know the point of your story and how to tell it well?

11/05/2022

Cosy studio vibes as the weather changes

northernelg • Original Audio

02/05/2022

Just some pretty B Roll from our Port of Melbourne project for your Monday viewing pleasure. ⁠
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The expert aerials are our buddy Tex from

25/04/2022

Large. Small. Medium. Micro. Enterprise level.⁠
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Whatever your business size, we'll make space for you so you can sit with us.

21/04/2022

If you live on the South East coast of Australia, chances are that many aspects of your lifestyle have had some interaction with the Port of Melbourne.⁠
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Your underwear, your furniture, your car, and even your daily coffee are just a few examples.⁠
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The port is vital to the Australian economy which many of us take for granted.⁠
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Our team has been working with the Port of Melbourne on telling the significance of their story. ⁠
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Endless lockdowns, poor weather and pandemic delays did not overshadow the incredible support we received from the Port staff to complete this project. ⁠
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Thanks to our excellent friends and for working with us over the past 10 months to tell this visual story.

18/04/2022

THE FORCE IS STRONG WITH THIS ONE⁠
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For only $44 you can have up to 3 hours with either Lee or Rohit from our team through the Digital Solutions mentoring through our friends at ⁠
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Lucky you! ⁠
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Eligible Victorian businesses should head to https://courses.melbourneinnovation.com.au/
if they are seeking one-on-one immersive mentoring to push you up the Jedi order.⁠
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🤜🏽🔥🤛🏽