27/08/2026
11,780 competition entries in just over two weeks. Not a bad way to promote our local place brand!
To promote City of Launceston Official’s Launnie brand and start building a marketing database, we built and promoted their “Win a Weekend in Launnie” competition with paid social ads.
Rolling out the new brand, we created a suite of social ads, targeting travel and experience-minded audiences across Tassie and mainland Australia.
The campaign resulted in 11,780 competition entries 🎉
This was a part of their wider strategy, with these entrants becoming a qualified tourism database of people with a genuine interest in visiting Launceston.
We then designed a flexible EDM template, giving the City of Launceston team an easy way to keep that audience engaged with events, local guides, itineraries and seasonal content.
Take a look at the full project here: https://www.atmmarketing.com.au/projects/city-of-launceston-social-media-campaign-edm-design/