Jargon Support

Jargon Support We simplify the digital landscape with expert consultation, tailored support, and reliable services.
(1)

A backlink is when another website links to yours. And Google treats it a lot like a referral. If a trusted, established...
02/06/2026

A backlink is when another website links to yours. And Google treats it a lot like a referral.

If a trusted, established website links to your business, Google sees that as a vote of confidence. The more credible sites that link to you, the more Google trusts your site.

For tradies, good backlink sources include local business directories, industry associations like Master Plumbers or Master Electricians, supplier websites, and local news sites if you've ever been mentioned.

You don't need hundreds of backlinks to see results. A handful of quality, relevant links from credible Australian sources can make a real difference to your local ranking.

The key word is quality. A link from a legitimate directory is worth far more than a bunch of links from random overseas sites that have nothing to do with your trade.

Follow along.. we're breaking down how customers find you online, one thing per day.

01/06/2026

When you search for something on Google, you see a list of results. Each one has a title and a couple of lines of text underneath. That text is the meta description.

It doesn't directly affect your Google ranking. But it does affect whether someone clicks on your result or scrolls past.

Think of it like a shop sign. Before someone walks in, they read the sign to figure out if this is the right place. A good meta description tells people exactly what they'll find on your page and why they should visit.

Most tradie websites leave meta descriptions blank. Google then generates them automatically by pulling random text from the page, which is usually awkward and unhelpful.

Writing a clear, specific meta description for each page takes about five minutes and can noticeably improve how many people click through to your site.

Follow along.. we're breaking down how customers find you online, one thing per day.

A Google Review is a star rating and written comment left by a past customer on your Google Business Profile. They show ...
01/06/2026

A Google Review is a star rating and written comment left by a past customer on your Google Business Profile. They show up directly in search results and on Google Maps.

Here's why they matter more than most tradies realise.

Customers trust other customers more than they trust any business. A business with 20 genuine reviews from real clients will beat a beautifully designed website with no reviews almost every time. Social proof is the most powerful trust signal available to a local tradie.

Reviews also affect your Google ranking. More reviews, higher rating, more frequent activity.. all of these push you up in local search results.

The easiest way to get more reviews is simply to ask. Most happy customers are willing. They just don't think to do it unless someone mentions it.

A QR code on your invoice or a quick link in a follow-up text makes it easy for them.

Follow along.. we're breaking down how customers find you online, one thing per day.

Something has changed in the last couple of years and most tradies don't know about it yet. People are starting to ask A...
31/05/2026

Something has changed in the last couple of years and most tradies don't know about it yet.

People are starting to ask AI tools like ChatGPT and Google Gemini questions instead of typing into Google. Things like "who's the best plumber near me" or "find me a reliable electrician in Logan."

These AI tools don't just search the web like Google does. They analyse websites, directories, structured data, and content to form an answer. Then they recommend businesses directly.

If your website isn't structured in a way that AI tools can understand, you won't be recommended. You simply won't exist in that result.

This is still early days. But the tradies who get their websites ready for AI search now will have a significant advantage over those who figure it out in a few years.

We include AI search optimisation in every website we build. It's not optional anymore.

Follow along.. we're breaking down how customers find you online, one thing per day.

If you've ever searched for a local business and seen a map with a few pins and business listings underneath it, that's ...
31/05/2026

If you've ever searched for a local business and seen a map with a few pins and business listings underneath it, that's Google My Business (now called Google Business Profile).

It's a free listing that shows your business name, address, phone number, hours, photos, and reviews directly in Google Search and Google Maps. Most customers see it before they ever visit your website.

Here's the problem. Most tradies have one set up wrong. Wrong hours, no photos, no reviews, or it's been claimed by someone else without them knowing.

A well-optimised Google Business Profile can get you in front of local customers even if your website isn't ranking yet. For a lot of tradies it's the fastest win available.

If you haven't checked yours lately, search your own business name on Google right now. What comes up might surprise you.

Follow along.. we're breaking down how customers find you online, one thing per day.

SEO stands for Search Engine Optimisation. But that name makes it sound more complicated than it is. Think of it like bu...
31/05/2026

SEO stands for Search Engine Optimisation. But that name makes it sound more complicated than it is.

Think of it like building a race car. First you buy the car (that's your website). Then you start making upgrades to improve performance. Better tyres, improved engine, tuned suspension. You can do it all at once for a huge cost, or chip away at it over time.

SEO is those upgrades. It's any improvement made to your website or online presence that helps Google understand what you do, where you do it, and why you're the best answer for someone searching for your services.

It's not a one-time thing. It's an ongoing process that compounds over time. A website with 12 months of consistent SEO improvements will almost always outrank one that was set up once and left alone.

The good news is you don't have to start big. Small, consistent steps add up to real results.

Follow along.. we're breaking down how customers find you online, one thing per day.

Google processes around 8.5 billion searches every single day. Here's how it decides who shows up and who doesn't. Googl...
30/05/2026

Google processes around 8.5 billion searches every single day. Here's how it decides who shows up and who doesn't.

Google sends out automated programs called crawlers that browse the internet continuously, reading websites and taking notes. All of those notes get stored in a massive index.. basically a giant catalogue of the web.

When someone searches for "plumber Logan" or "electrician near me," Google doesn't search the whole internet in real time. It searches its own index and ranks the results based on hundreds of signals. Things like how relevant your content is, how trustworthy your site looks, and how fast it loads.

Your job as a business owner isn't to trick Google. It's to make your website look like the most helpful, trustworthy result for the people you want to reach.

Everything we cover this week is about exactly that.

Follow along.. we're breaking down how customers find you online, one thing per day.

30/05/2026

That's a wrap on Week 1. Here's everything we covered this week in plain English.

1. A website is just files on a computer, open to the public 24/7 2. Hosting is the fuel that keeps it online 3. Your domain is your address on the internet 4. Nameservers are the phone book that connects your address to your files 5. DNS is the traffic system that directs visitors to the right place 6. SSL is the padlock that tells customers your site is safe 7. Contact forms break silently.. test yours today 8. Over 70% of visitors are on a phone. Mobile matters more than your laptop view 9. Page speed affects both customer experience and Google rankings 10. Browsers display sites differently. Testing across devices matters 11. Australian servers mean faster load times for Australian customers 12. Downtime happens silently. Monitoring catches it before customers do 13. Updates keep your site secure. Skipping them is a risk not worth taking

Next week we cover how customers actually find your business online. Stay tuned.

Address

Loganlea, QLD
4131

Website

Alerts

Be the first to know and let us send you an email when Jargon Support posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category