Lilaco Designs

Lilaco Designs Your brand should earn trust before you ever speak to a client. Specialist branding & Squarespace design for psychology, NDIS & allied health. We close that gap.
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Squarespace Design Partner 📍 Mackay QLD · Australia-wide. Lilaco Designs helps psychology, NDIS and allied health businesses build brands that earn trust before a potential client ever speaks to them. If you're a psychologist, disability support provider, occupational therapist, physiotherapist or allied health professional — your brand is the first judgment potential clients make about your organ

isation. When it doesn't reflect the quality of your work, you lose enquiries to competitors who look more established, even when you're the better option. Through brand strategy, identity design and Squarespace website design, we build calm, clear and professional brand systems that do your marketing before you say a word. Services:
✔ Brand strategy and positioning
✔ Brand identity design (logo, colour, typography)
✔ Squarespace website design
✔ Brand Clarity Audit — $497
✔ Social media template design
✔ Prepaid brand starter kits

Based in Mackay, Queensland · Working with care businesses Australia-wide · Squarespace Design Partner · 10+ years experience

Book a free discovery call or download the free Brand Clarity Checklist at lilacodesigns.com.au

28/08/2026

If you're not online, you're invisible. And invisible businesses lose work to the ones customers can find. 👀

Your website isn't a brochure, it's how new customers decide whether to call you or your competitor. So when I built EJ's Plant Hire their new site, it wasn't just about looking good. It was built to be found.

The result? They're now ranking on the first page of Google for their keywords, showing up right when local customers are searching.

Always remember, if they can't find you, they can't hire you.

Ready to stop being invisible? Link in bio. 🔗

Most of your best clients arrive already sold. 👀A colleague referred them. A friend swore by you. Someone in a Facebook ...
17/08/2026

Most of your best clients arrive already sold. 👀

A colleague referred them. A friend swore by you. Someone in a Facebook group dropped your name.

So they do the one thing everyone does before booking, they look you up 🖥

And in that moment, your website has one job: to quietly confirm everything they've already heard about you.

But if it's a few years behind who you've become, vague, dated, not quite you anymore, it does the opposite.

It plants a tiny seed of doubt right when they were ready to reach out. 😮‍💨

You'll never see that enquiry not happen.

That's what makes it so easy to miss.

Here's the good news: closing that gap is far quicker than most people expect. 💜

✨ Want to see how your brand holds up to that Google check?

My free Brand Clarity Scorecard shows you where you stand in about 5 minutes, link in bio.

📌 Save this for the next time you send someone your link.

 

Muted slate, dusty mauve, soft greige and the quietest off-white, calm without being cold. Grounded but warm, profession...
14/08/2026

Muted slate, dusty mauve, soft greige and the quietest off-white, calm without being cold. Grounded but warm, professional but gentle. ✨

The kind of tones that make people feel safe the second they land on your site. 🤍

Happy Friday, friends, ease into that weekend. 🥂

Save this for your next brand refresh, and tell me which shade you're taking into the weekend.

Mine's the dusty mauve. 💭

👉 Score your brand in 2 mins free Brand Clarity Scorecard in my bio. 💭

A clear brand isn't expensive. An unclear one is, and the cost is quieter than you think. 💜It shows up in the hesitatio...
12/08/2026

A clear brand isn't expensive.

An unclear one is, and the cost is quieter than you think. 💜

It shows up in the hesitation before you send someone your website link. In the enquiries that aren't quite right. In the prices you keep second-guessing because something about how you show up doesn't feel like it matches what you actually deliver.

Swipe through > I want to show you exactly what I mean.

And if you want to know where your brand actually sits right now, the free Brand Clarity Scorecard is linked in my bio. Five minutes. No hard sell. Just an honest look at what's working and what isn't.

Free Brand Clarity Scorecard → link in bio 🌿

Honestly… how is your brand consistency looking right now? 👀No judgment. Just a genuine question.Because it's one of tho...
06/08/2026

Honestly… how is your brand consistency looking right now? 👀

No judgment. Just a genuine question.

Because it's one of those things that quietly slips, a different logo version here, an old font there, colours that don't quite match across your forms, your website and your socials.

Nothing dramatic. Just enough inconsistency that it doesn't quite feel pulled together.

Because it's one of those things that quietly slips, a different logo version here, an old font there, intake forms that don't quite match your socials, a capability statement that's been on the to-do list for three months.

Nothing dramatic. Just enough inconsistency that it doesn't feel pulled together yet.

The Mental Health Practitioner Launch & Social System is the fix.
Canva templates, branded client forms, marketing templates & capability statement, a full content calendar and lead magnets, all in one place, all ready for your logo and colours.

Open Canva, apply your brand once, and it carries across everything automatically.

Instant access, yours forever. 💜

Link in bio - or go straight to www.lilacodesigns.com.au/mental-health-practice-system

10 free Canva templates for Australian mental health practitioners. cJust open, customise and post. 🌿Built specifically ...
06/08/2026

10 free Canva templates for Australian mental health practitioners. cJust open, customise and post. 🌿

Built specifically for Australian psychologists, therapists and counsellors, not a generic template you'd find anywhere else.

Inside your free kit:
✔ 2 educational post templates
✔ 1 sales and availability post
✔ 1 R U OK? Day awareness post
✔ 1 quote and engagement post
✔ 2 Instagram story templates
✔ 4 Instagram highlight covers
✔ 1 Facebook introduction post
✔ 1 branded document

Open in Canva, drop in your logo and colours, and you'll have professional, publish-ready content within the hour.

Free. Instant access. Yours today.

Link in bio → or go straight to
https://lilacodesigns.com.au/free-templates-mental-health

05/08/2026

Your future client decides whether to trust you before they've read a word. 🌊

They're not comparing your qualifications.
They can't, really.

On paper, you and the next practitioner look almost the same.

So they decide on something else.

How your page feels.

Whether it feels calm, or cluttered.

Warm, or clinical.

Like a deep breath, or one more thing to be anxious about at 11pm.

And they feel it fast.

In about half a second.

Before the words, before the credentials, before your lovely list of services.

That's not a reason to panic.

It's the whole opportunity. 💜

Because "safe" is the one thing you can actually design for. Your tone. The space on the page. The quiet sense that someone here understands.

That's the part most care-based businesses skip. It's exactly what I help with.

If your page doesn't feel like a deep breath yet, that's fixable. 🤍

Not sure where to start? Download our free Brand Clarity Scorecard (link in bio).

It's finally here. 🌿The Mental Health Practitioner Launch & Social System is officially live.A complete practice system ...
02/08/2026

It's finally here. 🌿

The Mental Health Practitioner Launch & Social System is officially live.

A complete practice system built specifically for Australian psychologists, therapists, counsellors.

If any of these sound like you:

❌ No time to work on your socials
❌ Never sure what to post
❌ Not ready for a full rebrand or you've already got your brand in place
❌ Need something that covers it all, from social to print.

…this is for you.

Here's what's inside:

✔ 200+ Canva templates, social media, caption statements, marketing materials and more
✔ Client intake, consent and privacy forms
✔ Content calendar with hooks and caption frameworks
✔ Instagram, Facebook and story templates designed with specific messaging and content
✔ Lead magnets ready to brand and share
✔ Step-by-step setup guides including, How to use Canva & Google Business Profile setup.

You trained for years to support your clients. Nobody trained you to be a designer, copywriter and social media manager on top of that.

Now you don't have to be.

Everything is ready to customise in Canva today.

Tap the link in bio to see what's inside. 🔗
https://lilacodesigns.com.au/mental-health-practice-system

If a potential client landed on your website or socials today, would it tell them exactly who you are and why to trust y...
28/07/2026

If a potential client landed on your website or socials today, would it tell them exactly who you are and why to trust you?

If you're not totally sure, that's exactly why I made this.

A free Brand Clarity Scorecard for care-based businesses, psychologists, NDIS providers and allied health. In about five minutes, it shows you where your brand is clear, where it's a little fuzzy, and what to focus on next.

Here's how it works:

🌿 Score your brand across 6 key pillars

🌿 Add up your points to reveal where you are sitting

🌿 Walk away with clear next steps, no guesswork, no overwhelm

It's the exact starting point I use with every client, because clarity always comes first.

No cost, no catch, just an honest look at where your brand stands today.

✨ Get your free scorecard → link in bio

23/07/2026

Nobody opens Instagram hoping to be sold to. 🌊

They're scrolling
They're worried
In pain, at 11pm

Not sure who to call, or whether it's even okay to ask.

So when they land on your page, the question in their head isn't "what services do you offer?"

It's "do these people understand what I'm going through?" 💛

That's the real job of your online presence.

Not to impress.

To reassure. ✨

Because for someone who's nervous, everything matters, your words, your tone, whether your page feels safe. Sometimes it's the thing that gets them through the door.

If your page doesn't feel like a deep breath yet, that's fixable. It's exactly what I do for care-based businesses. 🤍

Not sure about where to start, download our free Brand Clarity Scorecard (link in bio)

supportcoordinator therapistsofinstagram occupationaltherapy physiotherapyclinic caringbusiness brandstrategy marketingforcarebusinesses socialmediatips smallbusinessaustralia brisbanesmallbusiness queenslandbusiness womeninbusinessaus contentthatconnects heartledbusiness

Address

Mackay, QLD
4740

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Telephone

+61412260689

Website

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