Soar360

Soar360 Soar360 - is born out of passion and obsession to help businesses scale and grow using our 4 Key Pil

At Soar 360, we work differently to most agencies, developing relationships and truly becoming a part of your team. Our team aims to grow and scale your organisation, ensuring sustainability. We support you with innovative Strategy Solutions to complement diverse objectives and ambitions. Our technology professionals work across a range of well-known systems, languages, frameworks and expert servi

ces. We support you with custom IT Solutions that allow technology to work for you. Our diverse team understands how to bring your business vision to life. We design custom Marketing Solutions using the abundance of digital possibilities, helping you to stand out in a crowded marketplace. Our team of entrepreneurs are passionate about helping people. We provide hands-on Investment Solutions to assist start-up founders, early-stage, and established businesses become successful and sustainable. We're based in Melbourne, Australia but our work stretches to all corners of the country and parts of the world. We collaborate with unique teams and creative minds from diverse backgrounds, always building upon new relationships and ideas.

Have you been sitting on the fence when it comes to making an investment on your branding….What might change your opinio...
19/05/2022

Have you been sitting on the fence when it comes to making an investment on your branding….

What might change your opinion is realising the importance of good branding so, let’s go over it!

Branding, in basic terms, is essentially how a business chooses to present themselves. It is NOT just a logo. There are 3 main attributes a good brand should have and it is:
1. Being MEMORABLE
2. Showing its VALUE
3. Having CONNECTION

A strong brand will be MEMORABLE to its target market. To be memorable you have to show your potential customers a consistent, trustworthy and reputable message.

When any brand has a clear identity, it makes customers feel confident that they are purchasing goods/services of VALUE and therefore they may also be willing to pay more as well.

Your brand messaging is also a part of your branding. Having a consistent message day after day allows customers to trust you and also feel CONNECTION with you.

Digital marketing is HUGE right now so content currently reigns as king. Often we speak to people who think of digital c...
16/05/2022

Digital marketing is HUGE right now so content currently reigns as king.

Often we speak to people who think of digital content as Facebook or Instagram based only, however, there are many other types of digital content that can help grow your brand which are not just posts for IG and FB.

Here are 5 online content ideas you can start by yourself right now, for free!
1. Write a Blog.
2. Start a podcast.
3. Reach out to local media and write articles or feature in them where possible.
4. Guest post with other blogs.
5. Start a youtube channel.

Don’t want to show your face on Instagram? Honestly, we get it. As much as we recommend showing the face to a brand, we ...
12/05/2022

Don’t want to show your face on Instagram?

Honestly, we get it. As much as we recommend showing the face to a brand, we totally understand that being shy on social platforms is common.

It is so important for your audience to feel connected with your business and one of the best ways to do that is to make it clear that there is actually a real person behind the business or to ‘humanise’ your brand.

So, if you’re feeling a little camera shy then try these 3 ways you can humanise your brand on Instagram… without having to show your face.
1. Share a personal story. This could be anything like what inspired you to start the brand, lessons you’ve learned in business (or just in life) or how you got everything up and running.
2. Use your voice instead. With being more popular than ever consider adding more voice over based content into your feed.
3. Share some of the BTS. You don’t have to be in the videos/photos but consider posting things like ‘day in the life’ or ‘follow our team meeting’ so your audience can feel more involved with what is happening with your business in real time.

This is one post you won't want to scroll past! 🛑Do you know what we were up to with that line above? That is called a h...
11/05/2022

This is one post you won't want to scroll past! 🛑

Do you know what we were up to with that line above?

That is called a hook! A hook, just like any good story, is the part that draws you in. Having these at the start of your captions is what is going to help you to grab the attention of users quickly scrolling past. Wish social media users consuming endless pieces of content every single day, it’s important that you stand out and capture the audience's attention.

Next time you’re thinking of social media captions, don’t forget to start with the hook!

“Must have woken up on the wrong side of the bed this morning”We have all heard this saying before, right? Well, we like...
08/05/2022

“Must have woken up on the wrong side of the bed this morning”

We have all heard this saying before, right?

Well, we like to relate this to business as well. Imagine if your business starts itself off on the wrong side of the bed, it does actually happen! Having a brilliant launch and starting your business off on the right foot (or on the right side of the bed) could mean a world of difference to the life cycle of a business. We're passionate about helping people and their bright ideas reach full potential which is why we offer a variety of different investment options to ensure that you’ll have the highest chance for success!

Reach out today to find out more.

Have you ever heard of the term ‘Local SEO’?Local SEO is a strategy that helps your business become more visible on sear...
05/05/2022

Have you ever heard of the term ‘Local SEO’?

Local SEO is a strategy that helps your business become more visible on search engines, like Google, to people in your local area.

SEO can be difficult, so we have our top 10 steps to improving Local SEO all on your own:
- Make all of your web titles, descriptions and URLS local SEO friendly
- Include your name, address and phone number on your home page
- Make sure that your name, address and phone number is the same across each online channel you have
- Register your business with ‘Google My Business’
- Create a business page on Facebook
- Encourage and reply to all reviews on all platforms
- Start a blog and use internal linking with Local SEO friendly anchor text
- Create strategies to have your brand mentioned or linked by local media sources
- Add a google map to the contact info page on your website
- Optimise your website for mobile

Of course, there is always more that can be done so if you would like us to help with your overall SEO then reach out to us today.

What did you learn during the pandemic?The crazy time across the world really changed the way we now do things in goods/...
04/05/2022

What did you learn during the pandemic?

The crazy time across the world really changed the way we now do things in goods/service based business. Offerings like online shopping, delivery services and remote work strategies have become less of a special feature and more of a necessity for so many businesses.

We have broken down 4 post-pandemic marketing lessons that we now need to embrace in 2022:
More digital marketing
Innovate or be left behind
Adapt a direct-to-consumer mindset
Rapidly respond to customers needs and expectations

We go over this in more detail in our latest blog post, check it out by tapping the link below:

https://www.soar360.com.au/4-post-pandemic-marketing-lessons-to-embrace-today/

Did you know that 98.4% of all Australian Businesses are considered ‘small businesses’ that turn over less than $2m per ...
01/05/2022

Did you know that 98.4% of all Australian Businesses are considered ‘small businesses’ that turn over less than $2m per year and have less than 19 employees?⁠
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Let’s share the love and pop your friends or families small businesses in the comments below or share this post on your story tagging 5 small businesses you love! 👇🏼

When you understand the business and their goals, it’s easy to help them flourish.
28/04/2022

When you understand the business and their goals, it’s easy to help them flourish.

Have you ever wondered if online advertising truly is worth it for your business and if you shouldn’t just stick to tryi...
27/04/2022

Have you ever wondered if online advertising truly is worth it for your business and if you shouldn’t just stick to trying to generate organic, non-paid traffic?⁠
⁠
The fact is, with several algorithm changes happening often on social media, your content might not be seen by the right people, or even at all.⁠
⁠
With online advertising – whether you are looking at social media or banner ads – you can reach those users who are in your ideal audience and target ads according to their location too.⁠
⁠
Let us help you create strategies for advertising campaigns that put you in the driving seat to get more leads and potential business – it is what we do best!

The word SEO gets thrown around a lot, but what actually is it?⁠⁠SEO is ‘search engine optimisation’. Long story short i...
25/04/2022

The word SEO gets thrown around a lot, but what actually is it?⁠
⁠
SEO is ‘search engine optimisation’. Long story short it is what helps customers find you faster (or at all) online from platforms such as Google. Some of the key issues most people have when it comes to their SEO is:⁠
⁠
- incorrect, messy or missing website code⁠
- duplicated or badly written content⁠
- lack of internal links and backlinks⁠
- no mobile responsiveness ⁠
- no relevant keyword search terms⁠
- no or poor metadata⁠
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Could this be you? Let us optimise your website for you, reach out via the link in our bio

Did you know there is such a thing as ‘trends’ for website design? Yep, there sure is! Just like almost anything else in...
24/04/2022

Did you know there is such a thing as ‘trends’ for website design?

Yep, there sure is! Just like almost anything else in this world, there are definitely trends when it comes to websites.

Technology changes fast, and web design trends are no different. As a result, design elements and website features that were once modern and innovative may have become tired, overdone, and cliched in recent years. As people arrive at your site, the last thing you want is to lose conversion because your website looks outdated or ignores critical web standards.

It can be hard to keep up with, so we do it for you! Check out our latest blog to see the latest website design trends of 2022 in the link below:

https://www.soar360.com.au/web-design-trends-2022/

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