Butter Digital

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Butter Digital

Website Design, Copywriting and SEO for values-driven, service-based businesses.

07/04/2025

“Hey—are you still seeing nutrition clients?”

That’s what landed in one of my Performance Prescription client’s inbox after she updated the copy on her site to focus on clinical supervision.

Cue the second-guessing 🤔

Did she pivot too fast? Should she be turning people away?

Actually…yes.

Intentionally.

Her new copy was doing *exactly* what it should:
✨ Saying this is what I do now
✨ Making more space for work that felt aligned
✨ Letting go of what no longer lit her up

And the best part?

The people who *really* wanted nutrition support still reached out. But she could decide who and how much to take on.

Because when your copy is clear, your website can perform more of that client liaison role—setting expectations, filtering leads, and making it easy for those perfect-fit people to say “yes” and gently saying “no” to the people who are a better fit for someone else.

You want your website to say no for you, so you’ve got more time and energy for all the yes-es.

✏️ Want help refining your copy to call in more of *your* perfect-fit people? This is my jam. Message me and let’s chat.

21/03/2025

Most creatives stick to their lane—designers design, copywriters write, SEO people… SEO.

And then there’s me 🙃

Who said; “Why not do all three?”

The upside for you, fellow creative?

When I team up with designers and copywriters, there’s no siloed POV—I bring SEO smarts, clear messaging, web design best practices and conversion-focused copy that makes your proposals *easier to sell* (and clients way more keen to say yes).

Here’s what .com.au said about working with moi:

“Working with you is effortless. I fully trust your expertise and when I get you involved in a project, I know you’re going to smash it out of the park.

But my biggest win would be that you’ve helped me to convert bigger proposals. Clients are willing to invest more to know that we have that foundation of SEO strategy.”

So if you’re amazing at your thing, but want support with the bits you’d rather not touch (👋 SEO, copy, strategy, web design)—I’m your person.

➡️ DMs are always open if you’re dreaming up a collab!

26/02/2025

I don’t do branding often, but when I do, I always love how they turn out 😍

Books are open for website projects and if you twist my arm, I may even agree to do your branding making it COMPLETELY done-for-you.

Yup, your project would include strategy, branding, SEO, copywriting and website design. Phew!

Find me in my DMs or send me a project request using the link in my bio

09/02/2025

I love drooling over a beautiful-looking website as much as anyone—but it’s a BIG reason it took me over a year to get my site out into the world.

I’d spot a new website trend and think; “That’s it! That’s the look I want!” only to fall for something else equally as hard a month later and want to throw everything out the window and start again.

Yes, keeping up with design trends can bring that fresh, eye-catching, ‘ahead of the curve’ vibe…but if your site *only* leans on aesthetics, you’ll be itching for a redesign the minute the internet swoons over something else.

Truth is, that ‘perfect’ colour palette or headline font won’t do much if your site’s missing smart SEO to help people find you, a clear path for visitors to move through to get what they need and conversational copy to connect with them.

But if your heart’s set on a stylish AND effective site, you might be thinking: “Why not have both?”

Friend, you can, just make sure your website project is built on timeless web design foundations first 💪

What are these you ask? I’m unpacking the 10 timeless web design principles that I incorporate into all my client projects over on the blog.

I’m not just sharing what they are, but *why* they’re important and steps you can take to bring some timeless elements to your site.

Trust me: a website can be both a stunner and a strategic heavy-hitter, without draining your time or budget every six months 😉

Read: Timeless Web Design: The Smart Alternative to Chasing Web Design Trends https://butterdigital.com.au/timeless-web-design/

19/01/2025

I know, I know - it’s been said a million times.

But the unfolding TikTok ban in the US has got me dragging out my soapbox to say it again…

📣 You don’t own your socials.

Between major disruptions (like a whole chunk of the global economy being excluded from TikTok), platforms going offline for hours, accounts being hacked, garbage reach, your socials are a precarious basket to be holding all your business eggs in.

Do you know what you DO own: your website.

It’s the one place that’s truly *yours*—a space where you can share your expertise, connect with your audience, and grow your business without worrying about the next social algorithm change or platform meltdown.

If you’ve been meaning to give your website some love, consider this your gentle nudge. Because no matter what happens on socials, your website is *home.*

30/09/2024

Want your website to connect with more of those people you love working with?

I’ve got something that’ll help…

I created the Perfect-Fit Client Connection Scorecard especially for service-based businesses like yours.

Answer a handful of questions to find out exactly how well your website is doing attracting your ideal clients — and get clear, actionable steps to make it even better. 💻✨

👉 Ready to see where your website stands? Grab your copy of the Scorecard now and discover how small changes can make a big difference in connecting with your perfect-fit people!

I’ve popped a link up in my bio ⬆️

22/07/2024

Taking a moment to celebrate one of my fab clients.

I launched a blog site for them on 5th June 2024.

By 21 June 2024, two of the blog posts they had written and optimised for SEO were ranking on Page 2 of Google.

Why is this a big deal?

〰️ This was a brand new site with no domain authority (domain authority influences if and where search engines will rank a page or post)

〰️ Typically, we don’t see an investment in SEO start ‘paying off’ for at least 3-6 months

My client is brand new to blogging and SEO but boldly embraced the steep learning curve and I’m so thrilled that their hard work is returning them big wins!

P.S. Volatility in rankings is also common for new content but I can report that both posts are still holding steady in their rankings a month later 💪

P.P.S. Here’s how to interpret the screenshots:

Rank = where the keyword is ranking in search results, so with 10 search results per page, 17 means spot 7 on Page 2. 20 means spot 10 on Page 2 etc.

The green number with the arrow illustrates how the keyword’s ranking has shifted since it was last checked

Volume = how many people are searching for the keyword on a monthly basis

Updated = the date the keyword ranking was last checked

28/06/2024

If your first response is “Pardon me, what now?” - you are not alone.

Google’s reminders that they’re deleting all your Universal Analytics (UA) data on 1 July 2024, have been…scant…at best.

😱But there’s no need to panic —I’ve got you covered!

Here’s what you need to ask yourself before doing anything:
🔍 Do I have another analytics method in place? (like GA4, Fathom or Plausible)
🔍 Do I really need my old UA data? What am I going to use it for in future?
🔍 How far back do I want to go when saving my data?
🔍 Which information is most important for me to keep? (e.g. sessions, pageviews, source/medium, all pages etc.)

If you *do* want your UA data, I’ve put together a quick tutorial showing for you (which should take you, max, 10 minutes).

In my tutorial, I show you:
1️⃣ How to manually export each report
2️⃣ How to automate the export to Google Sheets

No stress, just a quick fix. Check out the tutorial and grab your data before 1 July 2024.

Link is in my bio or comment Tutorial and I’ll DM you the link.

03/06/2024

Within a week of launching, the new Butter Digital website is already ranking for relevant keywords 🥳

OK, they’re not huge numbers (yet!), but it means the strategic and coordinated approach I take when combining SEO, copywriting and website design is on the right track.

P.S. It’s the same approach I use for my clients’ website projects.

Because when you’re investing in a website, you want it showing up in front of people when they’re Googling - not gathering dust in the depths of search engines.

Address

Melbourne, VIC

Website

https://butterdigital.com.au/

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