Truly Deeply

Truly Deeply Truly Deeply is a brand agency with deep expertise in helping brands find their compelling point of difference.

For more than 30 years we’ve paired strategic tools with beautiful design solutions to help businesses stand out, transform and grow. A leading brand research, strategy, and creative design consultancy, we work across almost every conceivable market with deep expertise in retail, property, finance, health, professional services, B2B, not-for-profit brands.

Is AI recommending your brand?The overlap between who ranks on Google's first page and who gets named in AI answers has ...
24/06/2026

Is AI recommending your brand?

The overlap between who ranks on Google's first page and who gets named in AI answers has collapsed from around 70% to under 20%.

Translation: the work you did to rank on Google does not carry you into ChatGPT or Google's AI answers. They're becoming two different games, and a lot of well-optimised firms are about to discover they're invisible in the one that's growing.

The brands AI recommends aren't the ones gaming the format. They're the ones it can recognise as a clear, distinctive, well-vouched-for entity. That isn't an SEO setting. That's brand strategy.

Check out our practical guide to what AI search means for brand owners, and how to make sure your firm is one of the names that comes back.

Read more in today's blog:
https://www.trulydeeply.com.au/2026/06/will-ai-recommend-your-brand-the-brand-strategy-behind-ai-search/

Our Winter edition of Brand Insights and Inspiration is out now.Explore some of our recent brand work and get tips to he...
16/06/2026

Our Winter edition of Brand Insights and Inspiration is out now.

Explore some of our recent brand work and get tips to help drive your business forward.

If you're not subscribed to our newsletter or haven't received the email, you can view it here:
https://mailchi.mp/trulydeeply/brand-news-and-insights-10974224

Introducing our new brand work for Keyek, the identity assurance authority for government, defence and enterprise.Workin...
09/06/2026

Introducing our new brand work for Keyek, the identity assurance authority for government, defence and enterprise.

Working with the leadership team, we crafted a vision: a world where identity is indisputable, and where that certainty frees everyone to do more, share more and build more. We then built a potent strategic platform around the promise of ‘Identity. Certain. Enterprise-wide.’ From there came the name, a created palindrome built around 'key', and a bold custom identity to match.

The result is a brand as definite as the technology it represents. Check out the full story below.



https://www.trulydeeply.com.au/2026/06/identity-certain-truly-deeply-helps-keyek-build-a-brand-as-definitive-as-its-technology/

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