Swear Words

Swear Words Swear Words create unique, confident and enduring brand identities and applications. Engaging us means becoming part of our team.

A brand identity design studio dedicated to fulfilling the potential of good things made by passionate people – we transform conscious businesses into coveted brands. Our design solutions and the strategies upon which they are built, promise to deliver a measurably positive effect on your business. Swear Words believes in having fun, working hard and engaging in open and honest dialogue. We form l

asting bonds with our clients and take great pride for the work we produce for them. We’ll support you, challenge you, and be sure to exceed your expectations.

29/05/2026

The Allpress wordmark has earned its place. It’s the name above the door at trusted cafés from Auckland to London to Tokyo, and it’s been the core asset across takeaway cups, coffee bags and wholesale boxes.

So we didn’t start over. Changing it for the sake of it would’ve thrown away years of recognition. We kept what people already know, updated what needed fixing, and gave it more weight and confidence – in line with the business’s strategic goals. It still reads as Allpress, but with better balance, cleaner reproduction, and the consistency to hold up at any size.

08/05/2026

Roro has won First Place at The Dieline Awards!

This is a big one. The Dieline Awards are one of the biggest stages in world packaging design, so to see Roro recognised there feels properly special.

Roro was built from a clear product truth, connected to a ritual, and a founder with real conviction. We wanted the pack to feel good in the hand, hold its own on shelf and stay with people after they’d seen it.

A huge thank you to the Roro team for trusting us with it .official and to , the judges, and everyone who helped bring the work into the world.

We’re very proud of this one.

Our founder Scott is serving on the 2026 Australian Good Design Awards Jury, alongside a panel of global leaders across ...
16/04/2026

Our founder Scott is serving on the 2026 Australian Good Design Awards Jury, alongside a panel of global leaders across design, innovation and industry! 

The Good Design Awards are Australia’ highest international design accolade recognising groundbreaking work across design, architecture, engineering, research, fashion and social impact.

This year’s theme ‘Design that Leads’ invites designers, architects and creatives to submit projects that lead with insight, innovation and impact. Don’t miss your chance to be recognised this year.

Entries close: Friday 24 April 2026
Enter at: www.good-design.org

Project Zero Coffee is built for the future of coffee.
Co-fermented blends, pre-batched drinks, and signature serves mad...
27/03/2026

Project Zero Coffee is built for the future of coffee.

Co-fermented blends, pre-batched drinks, and signature serves made for different moments. A coffee brand shaped around an evolving ritual.

We designed the identity and packaging to match. Clean and structured at the core, but flexible enough to move across products, formats and settings. Clear on shelf, beautiful in hand, and joyful to use.

Curiosity sits at the centre of it. So does a willingness to use new tools and new technology when they genuinely make the coffee experience better.

A Melbourne roaster doing something most are not.

Brand strategy, brand identity and packaging design by 

Client: coffeecapitano.kirkkirk

Packaging Production:



Typefaces:



Photography: 


The Zoncello Yarra Valley identity was built to make the venue feel busy, warm and inviting before you even sit down. It...
20/03/2026

The Zoncello Yarra Valley identity was built to make the venue feel busy, warm and inviting before you even sit down. It’s design for ritual.

The venue has a job to do. Attract people off the tourist trail, work across restaurant, deli and takeaway, and set up a parent brand that welcomes new spritzes, wines and whatever comes next.

The logotype is the anchor. It reads fast, moves and feels social. There’s a nod to mid-century Italian commercial type, but it stays clean and current.

The pattern system does the heavy lifting. Bold blue-and-white forms inspired by Italian folk art and mid-century illustration. It builds a world around the ritual: seafood, spritz ingredients, mythology, and the Yarra Valley setting. Plenty of flexibility and variation without losing the thread.
People come for the .official, then they stay, browse, buy, tell their friends and return.

Concept, naming, strategy, copywriting, signage, merchandise, packaging and collateral design by .

Illustration: 
Interiors: 
Photography:  


The Zoncello Yarra Valley identity was built to make the venue feel busy, warm and inviting before you even sit down. It...
20/03/2026

The Zoncello Yarra Valley identity was built to make the venue feel busy, warm and inviting before you even sit down. It’s design for ritual.

The venue has a job to do. Attract people off the tourist trail, work across restaurant, deli and takeaway, and set up a parent brand that welcomes new spritzes, wines and whatever comes next.

The logotype is the anchor. It reads fast, moves and feels social. There’s a nod to mid-century Italian commercial type, but it stays clean and current.

The pattern system does the heavy lifting. Bold blue-and-white forms inspired by Italian folk art and mid-century illustration. It builds a world around the ritual: seafood, spritz ingredients, mythology, and the Yarra Valley setting. Plenty of flexibility and variation without losing the thread. People come for the .official, then they stay, browse, buy, tell their friends and return.

Concept, naming, strategy, copywriting, signage, merchandise, packaging and collateral design by .

Illustration: 
Interiors: 
Photography:  


Boasting an expertly curated wine selection driven by passion and delivered with humour and confidence, the experience ...
27/02/2026

Boasting an expertly curated wine selection driven by passion and delivered with humour and confidence, the experience is constantly entertaining. Their uniform channels the brand’s energetic, authentic and unpredictable style.

Brand identity, illustration and merch design by
 

Introducing Roro – A red wine aperitivo spritz that flips the script. No bitter edge, no brooding botanicals. Just fruit...
06/02/2026

Introducing Roro – A red wine aperitivo spritz that flips the script. No bitter edge, no brooding botanicals. Just fruit-forward fizz with chinotto spice and a whole lot of sparkle.

A brand inspired by the trashy glamour of Italo-disco and the fizzy, approachable charm of Lambrusco. The name bubbles with personality – short, cheeky, impossible to forget.

Another joyful collaboration with the Zonzo crew, bringing glitter, rhythm, and a little bit of rebellion to the aperitivo aisle.

Concept, naming, copywriting, identity and packaging design by .

After over a decade of success with their original identity, Ocean Made returned to us for the next chapter. The busines...
11/12/2025

After over a decade of success with their original identity, Ocean Made returned to us for the next chapter. The business has grown rapidly, the market has evolved, and they are ready for an identity that that reinforces their place at the top of the food chain of seafood wholesalers.

Built around raw functionality and refined craft, the new identity retains the echoes of maritime typography, signage worn smooth by salt and time. The new O|M symbol functions as their maker’s mark: a distilled expression of quality and precision.

The iconic colour palette shifts to navy blue for a timeless, elegant vibe – with neon orange now reserved for moments of surprise. The result feels genuine to their Collingwood roots and elevated enough for Melbourne’s best restaurant tables. Full case study coming soon.

Brand strategy and brand identity by

03/12/2025

2025 has been our biggest year ever and we’re so proud of the projects we have created and thankful for the wonderful clients and collaborators we have worked with. This year has extended and challenged our skills as brand consultants, creative directors, copywriters, illustrators and designers to redefine what we are capable of.

Looking back now it reads like a dreamy list of 7 new brands and 6 brand refreshes for both local heroes and global legends – not to mention the concept, brand, environmental and interior design for the new home of Zoncello in the Yarra Valley. Once we have time to draw breath, we’ll tell all!



Photography: 


Address

649 Spencer Street
Melbourne, VIC
3003

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

Website

Alerts

Be the first to know and let us send you an email when Swear Words posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Swear Words:

Shortcuts

Share