Spicy Web

Spicy Web We're an award-winning digital marketing agency helping businesses scale for growth online. At Spicy, we're all about Good Work for Good People™.

We're an award-winning digital marketing agency based in Melbourne specialising in → Digital Marketing, Google Ads, SEO, Web Design & Development, Brand Design, Etc. We are selective about the humans and brands that we partner with and support because the good starts with people — the results follow. We make good in our ‘hood by supporting local community charity partners, and extending the good w

ork we do beyond our office walls. Do you have an exciting design, web, or marketing project? Email us at [email protected]

27/05/2026

Traditional SEO isn’t dead but it’s only half the picture now.
Getting to page one on Google and getting recommended by AI are two completely different things, with two completely different sets of rules. One doesn’t automatically give you the other.
Most businesses are only building for one of them. The ones pulling ahead are building for both.
Which track is your business actually optimised for?

22/05/2026

Scarily accurate 😂 How do you think we did?

21/05/2026

Our GEO Audit tells you exactly where your business stands in AI search — and what needs to change. Beyond your website. Your mentions, citations, reviews, how AI sees your brand across the web.
Plain-English report. Clear action plan. No fluff.

🔗 Link in bio to book.

SEO gets you listed. AIO gets you chosen.Ranking #1 on Google used to mean winning. In 2026, it means you're in the con...
15/05/2026

SEO gets you listed. AIO gets you chosen.

Ranking #1 on Google used to mean winning. In 2026, it means you're in the conversation.

Being recommended by AI? That means you've won.

There's a law firm ranking number one for "workplace injury compensation." Solid SEO. Years of work. By every traditional measure — they're winning.

We asked ChatGPT: "Who are the best workplace compensation lawyers in Australia?"

They didn't appear.

Not because they're not good. Because their content wasn't structured in a way AI could easily extract, reference, and recommend. Ranking and being recommended are two completely different things — and most businesses don't realise the gap exists until they look.

👉 Want to know if your business is showing up where it counts? Check our link in bio!

$1 in. $21 back out. Every month. Here’s the story.We helped Coutts Lawyers & Conveyancers — an award-winning law firm i...
12/05/2026

$1 in. $21 back out. Every month. Here’s the story.

We helped Coutts Lawyers & Conveyancers — an award-winning law firm in New South Wales — to turn an underperforming Google Ads account into their most reliable source of high-quality leads.

150%+ more enquiries. 56% lower cost per lead. An 18-month partnership that’s still delivering.

Visit our website and book a strategy call to find out what’s possible for your business.

More than half of all Google searches now end without a single click. Someone searches for a product, a service, a solut...
05/05/2026

More than half of all Google searches now end without a single click. Someone searches for a product, a service, a solution — AI answers it directly on the results page, and they move on. No visit. No enquiry. No chance for you to convert them.

This isn’t Google penalising your website. It’s the search experience evolving in a direction that makes traditional traffic metrics increasingly unreliable. If your reporting is built around sessions and organic clicks, you may be measuring a shrinking pool without realising it.

The businesses adapting are shifting their focus from “how do we rank?” to “how do we get recommended?” — because showing up in an AI-generated answer is worth more than a page one listing that nobody clicks.
Is your brand still visible where it counts?

👉 Find out with our GEO Audit — we’ll show you exactly how your business appears in AI search and what needs to change.

We’re proud to share the launch of The Women’s College’s new website! 🎉For over 100 years, The Women’s College at UQ has...
01/05/2026

We’re proud to share the launch of The Women’s College’s new website! 🎉

For over 100 years, The Women’s College at UQ has been shaping women who are ready to lead — and their new digital home reflects exactly that.

More than just a place to stay, their new site is a fresh, modern experience that still honours the tradition and prestige the College is known for, designed to connect future students, alumnae, and the broader community with everything it has to offer.

It was such a great project to be part of. Head to womens.uq.edu.au to explore. ✨

01/05/2026

People aren’t searching the way they used to.
They type a question. AI answers it. They move on — without clicking a single result.
“Where can I buy online courses?” AI answers it.
“What water filter is best for my home?” AI answers it.
“Which mechanic near me fits [part]?” AI answers it.
This is Google’s AI Overview — and it’s intercepting your potential customers before they ever reach your website.
For businesses relying on organic search traffic, this isn’t a future problem. It’s happening right now, across every industry. The question isn’t whether AI is changing how people find businesses — it’s whether your business is the one getting recommended when it does.

"ChatGPT leads are way up — and they're easier to close."That's a direct quote from one of our SEO clients last week.Not...
28/04/2026

"ChatGPT leads are way up — and they're easier to close."

That's a direct quote from one of our SEO clients last week.

Not surprising to us, but it is worth unpacking why. People who find your business through AI search have already done their research. They've asked ChatGPT their questions, compared their options, and arrived at you with intent. Less convincing needed. Faster decisions. Better conversations.

The businesses showing up in AI search right now are quietly getting ahead. Most of their competitors have no idea it's happening.

Is your business visible in AI search or are you handing those leads to someone else?

👉 Apply for a free GEO Audit and find out: spicyweb.com.au/ai-seo-audit

28/04/2026

Our team loves a creative activity to break up the work week 🎨

Address

Level 3, 54-58 Wells Street
Melbourne, VIC
3199

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61387652339

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