Thirst Creative

Thirst Creative Thirst Creative is a full-service marketing, brand, design and digital agency. Our clients are all driven by a desire for their brand to deliver more.

Founded in 2008 in Melbourne by Ben and Ange Harbinson, we've grown into a creative agency with industry-leading skills in branding, design, marketing, digital and content creation. Today, we proudly partner with the bold startups, established market leaders and for-purpose organisations striving for a better world. We help you achieve more by combining deep thinking, creative nous, and a passion

for partnership. Our strategists will guide you to your north star. Our video producers will showcase your work. Our designers will engage your audience. Our digital team will help you share your story. In short, we identify opportunities and design brilliant creative solutions. And at every step along the way, we’ll work together as equal partners. We collaborate as your creative partners to help your brand reach its potential. Doing what we love is a great gift. But what motivates us most is producing creative that connects. Because creative that doesn’t make a difference is just indulgence. In addition to being great to work with, Thirst Creative has been recognised as a great place to work – with a perfect 100% employee satisfaction rating: https://greatplacetowork.com.au/gptwcertified/thirst-creative/

That one went straight to the pool room. So if it’s more you’re thirsting for – more meaning, more magic, and more value – connect with us today.

Tom Lowe is our new Head of Marketing.The title follows the work. Over five years, Tom has built Thirst Creative’s marke...
31/08/2026

Tom Lowe is our new Head of Marketing.

The title follows the work. Over five years, Tom has built Thirst Creative’s marketing capability into a core pillar of the agency, shaping an offering that treats marketing as a strategic growth engine, not a list of tactics.

Accredited by Mark Ritson’s Mini MBA in Marketing, Tom brings a sharp, disciplined approach to every project: start with the business problem, understand the customer, and match the right tactics to it.

Congratulations, Tom. Now a few of your favourite emoji... 🚀🚀🚀

Building a digital home for a brand-new category. 📱The Veme website is the core of the platform, so it had to be incredi...
22/07/2026

Building a digital home for a brand-new category. 📱

The Veme website is the core of the platform, so it had to be incredibly easy to use. We used real search data to understand exactly what Australians find stressful about buying and selling cars, and designed the site to solve those exact problems.

The result? A custom-built, SEO-optimised website that explains Veme clearly, quickly, and safely.

Read the complete Veme case study in the comments.

Reaching a new generation of snackers 🍊✨We partnered with Delite Mandarins to make them the ultimate, natural afternoon ...
14/07/2026

Reaching a new generation of snackers 🍊✨

We partnered with Delite Mandarins to make them the ultimate, natural afternoon pick-me-up for younger Australians.

Instead of traditional advertising, we met this audience exactly where they are. Through 120+ pieces of authentic, creator-led content across TikTok, Instagram, and YouTube, we shifted perceptions and sparked real conversations.

The impact?
📈 30% YoY sales growth in our target segment
👀 5.8M total impressions
🎯 1M+ unique reach

Read the full case study in comments.

08/07/2026

From strategy to screen.

Taking the "Trust Veme" platform to market required heavy technical lifting behind the scenes.

Our motion team utilised 3D character modelling, rigging and texturing, combined with fluid motion design, to bring the loveable mascot to life.

As your trusted guide through the anxiety-inducing process of private car sales, Veme is always cool, calm and in control, and his movements and expressions needed to reflect that. A rubber-hose style rig allows Veme to move smoothly and confidently, while warm lighting and soft textures allude to Veme's friendly and approachable nature.

These techniques, combined with his rounded, minimalist design, let Veme become the embodiment of safety and simplicity.

Check out the case study link in the comments.

Meet Veme. 👋Buying a car privately used to mean stress, risk, and zero safety nets. Veme was built to change that, and t...
02/07/2026

Meet Veme. 👋

Buying a car privately used to mean stress, risk, and zero safety nets. Veme was built to change that, and they needed a brand presence that instantly communicated trust.

Thirst was brought on board to help bring this loveable character to life and take the platform to market.

Over the next few weeks, we’re going Under the Hood to show you exactly how we helped build a brand-new category from the ground up.

Read the full case study in comments.

How do you make people care about a product they only think about when it's raining? 🌧️Wiper blades are one of the most ...
18/06/2026

How do you make people care about a product they only think about when it's raining? 🌧️

Wiper blades are one of the most purchased automotive products in the country, yet research showed most drivers couldn’t name a single brand. When Bosch Automotive Aftermarket approached us to promote their range, we saw a rare opportunity to claim unoccupied mental real estate.

Our strategy wasn't about complex product features; it was about instant recall. We turned a purely functional product into an unforgettable brand asset by leaning into nostalgia and creating a highly sticky mnemonic: "The wipers on the car go Bosch, Bosch, Bosch." 🎶

Rolled out across high-impact outdoor, in-car radio, and digital channels, the campaign delivered over 42 million impressions and successfully cemented Bosch as the first name Australians think of for wiper blades.

Read the full case study to see how we helped a global engineering giant own a previously overlooked category: https://thirstcreative.com.au/folio/bosch-wiper-blades/

It’s official...we’re a Great Place to Work 5 years in a row.At Thirst Creative, we don’t just build brands; we build a ...
01/04/2026

It’s official...we’re a Great Place to Work 5 years in a row.

At Thirst Creative, we don’t just build brands; we build a culture where every voice is heard and every win is celebrated. Achieving this certification for the fifth consecutive year is a testament to the brilliant minds that make Thirst Creative what it is today. Our people are the core, the gem, and the heartbeat of everything we do.

And that’s a wrap! 🎉 Thanks to all who came and celebrated Thirst’s milestone 18th birthday! What a treat and privilege ...
05/03/2026

And that’s a wrap! 🎉 Thanks to all who came and celebrated Thirst’s milestone 18th birthday! What a treat and privilege to share with clients and Thirst alumni. Roll on the next 18 years! 🕺

Thank you for sharing your creative briefs with us in 2025... we’ve loved bringing your branding, design, digital and ma...
18/12/2025

Thank you for sharing your creative briefs with us in 2025... we’ve loved bringing your branding, design, digital and marketing briefs to life.

As the holidays arrive, we hope you find time to pause, recharge, and maybe enjoy a cheeky gingerbread!

We’ll be taking a break too, closed from 19 December and back on 5 January, refreshed and ready to take on 2026.

Wishing you a bright, joyful holiday and an inspired year ahead! 🎄

20/11/2025

Strong symbols connect people and purpose.

RMIT Giving needed a distinct identity that could live within the larger RMIT brand one that clearly expresses the ongoing cycle of support between donors and recipients.

Thirst partnered with RMIT to create a purpose-led visual system centred on an infinite loop symbolising connection and impact.
🔎 Crafted a strategic device reflecting the giver-receiver relationship
🎨 Designed a complementary system that feels warm, authentic and recognisable
📸 Directed photography to highlight real stories and deepen engagement

The result is a confident, clear brand that empowers RMIT Giving to inspire generosity with impact.
💡 We help purpose-driven organisations tell stronger stories and build brands that make a difference.

See the full case study 👉 https://thirstcreative.com.au/folio/rmit-giving

Address

Level 1, 196 Faraday Street
Melbourne, VIC
3053

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+61393477828

Website

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