Hello Idea

23/10/2025

We’re delighted to be a preferred supplier in the 2025 Maribyrnong Business Elevate Program. ⭐️ Applications to win a $2000 voucher open on Monday 27 October and they won’t last long!!! We have 3 different offers in the Program this year and you can find out more here: https://helloidea.com.au/business-elevate-2025/ Get your applications in quick - we hope to be working with you soon!💡

Thanks and kudos to City of Maribyrnong for supporting the local business community with this terrific program ⭐️

08/04/2025

Our Creative Director Liana Lucca-Pope sits down for a relaxed conversation about design, community, and small business with powerhouse Jules Brooke, for the How the West is #1 podcast series. Produced by City of Maribyrnong

Creative Director Liana Lucca-Pope sits down with Jules Brooke (She's the Boss) for a relaxed interview about Liana's professional journey, for the How the

31/10/2023

Today we were excited to supervise the installation of the large lobby numbers we designed for a two tower apartment building. They had an ongoing issue with people getting out at the wrong floor and vision impaired people not being able to read the numbers on the small metal plaque, from the lift. So we pitched that we could make a feature out of the numbers and jazz up the lobbies. The building has clean modern lines and some great feature colour walls. Love how it turned out!!! 😍

17/05/2023

The branding i designed for a new art prize and exhibition in Footscray. A tight time frame and a deep connection to the subject matter led me to this design using bold colours and an old favourite typeface which needs to be savoured and I’ve only used once before in my career. It looks incredible up big and I’m excited seeing the posters go up around Footscray. Art for the people by the people! Get your submission in! ・・・・・・・・・・・・・・・・・・・・・ with .repost
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ENTRIES OPEN: Don't miss out! Places are limited and applications are open NOW, closing 16 June.

We have decided, in line with our slogan 'art for the people by the people', to make the exhibition FREE for artists to enter the prize - because we don't want an application fee stopping you from following your dreams (young and old)!

In addition, there is no commission fee taken from the sales of artwork - because this is an exhibition for our local artists.

A total of $4,500 to be won, generously donated by our sponsors:

First prize – Sponsored by Cheaper Buy Miles: $2,000.00

Second prize - Sponsored by Community Bank Seddon: $1,000.00

Third prize - Sponsored by Trimson Partners Real Estate $500.00

People’s Choice Award – Sponsored by Footscray Traders Association $500.00

Student prize (Primary)- Sponsored by LaDY MoHaWK: $250.00

Student prize (Secondary)- Sponsored by MP Katie Hall: $250.00

Special Merit Award – Sponsored by Littlefoot Bar: $200

Apply at https://form.jotform.com/230788639860875

Show Your West side is presented by the Footscray Traders Association, lead by LaDY MoHaWK, and supported by Maribyrnong City Council

05/05/2023

SOUND ON! This little ad is a collaboration between us and the wonderful imagination of Nicholas Girling. The first in a series.

Story and voice by Nick Girling NickyG Ad-lib
Photography by Yusuke Sato Yusuke Sato Photography
Production by Liana Lucca-Pope

For Littlefoot Bar ❤️

17/03/2023

A pro bono infographic campaign design for the Footscray Traders Association to support local hospitality venues. Text reads:

10 WAYS TO SUPPORT YOUR LOCAL VENUES
Discretionary spending is down and our beloved hospitality venues need support to make it through to the other side! So we’ve come up with some simple and inexpensive ways to help your favourite restaurant, bar, and arts venue...

YOU MATTER (don’t underestimate how important YOU are and what it means to a business when you just show up).
1. Even popping in for one drink or a small meal helps.
2. Be patient if the venue is short staffed.
3. Bring a smile and your positive energy.

HYPE YOUR FAVES (tell a friend about your favourite places, heck - tell the world!!!).
4. Write a review about them.
5. Like their page/profile.
6. Like their social media posts.
7. Share an event that looks good, even if you can’t go.

CELEBRATE (the venue, your friends, your family, your workmates, your community).
8. Buy a gift voucher for your mum’s birthday.
9. Buy a Tshirt for a friend.
10. Hold your catch-ups, events and work functions locally.

Yes times are tough but the Footscray community is special and we’re gonna make it through together. We’ve done it before and we’ll do it again!

End text.

08/02/2023

A fun brand identity i designed for Footscray Traders] Footscray Food Tours has gone live 😍 I’m looking forward to actually going on a tour - I think they’ll be great and are led by the excellent Joyce Watts of fame, a Footscray local and foodie. More info over at Footscray Traders]
🤗

17/11/2022

It makes me so happy to see the logo I designed for Fig & Walnut, Seddon, taking on a new life at their second cafe in Yarraville. I love their obvious enjoyment with it - note their sweet rendition on the blackboard. And I love that the business is clearly thriving ❤️ A designer’s work is often ephemeral so when it lasts (especially when you can see it in your community) it’s very special. Pics by and

14/10/2022

The Picturing Footscray photography exhibition and competition is a beloved part of the local culture. And we were completely thrilled last night at the opening when Liana's entry received an Honourable Mention from the judges! Congratulations to all in the VU in the Community team for this wonderful event, and a huge congratulations to the winners and ALL who submitted entries into this beautiful tapestry of Footscray. Votes now open for the People's Choice awards! Be warned, you get one vote :)

This will be an uncomfortable image for many, particularly for those from Western backgrounds who are more used to sanitised displays and meat being cling-wrapped and anonymous. I wanted to look away when I saw the scene but respect the honesty, and the cultural diversity it represents, so steeled m...

13/10/2022

In some very exciting news, the Hide + Seek Music Festival - which we designed the branding and visual communication for - has won the award for Creativity and Culture at the National Awards for Local Government. Congratulations to the team at Moorabool Shire, particularly the visionary Bec Carey-Grieve. It was such a pleasure to work with them on this project and we couldn’t be more proud to be involved. This brand new festival is such a boon for and credit to the local community, and will only go from strength to strength.
https://www.infrastructure.gov.au/territories-regions-cities/local-government/national-awards-local-government/2022-creativity-and-culture-award-winner?fbclid=IwAR0djscJ_feRSDxKkLA3c4L1mG7o-BJztnIh-mpp8rw2qJqW-7UW_oCBTPA