I=Change

16/07/2026

Here's how pioneering retail leaders like Philpott from The Bond Eye Group are bringing their impact to life, supporting the extraordinary work of our new NGO partner, The Cotton On Foundation.

Australian retail is at an inflection point. Not with the obvious growth challenges, but something more subtle - and powerful, that’s shifting how we engage with brands.

As performance marketing gets more expensive, the brands pulling ahead aren't just outspending everyone else; they exist for a purpose - beyond product and promotion. Their customers don't just buy. They come back, driving lifetime value and building true brand advocacy.

I=Change has spent years building the infrastructure that turns everyday transactions into life-changing impact, powered by Australian retailers.

Now with our NGO partners, i=Change is delivering the content.

This is impact marketing - and a powerful new growth lever, making it simple and valuable for brands to share their impact.

Follow along to learn more.

12/07/2026

Something is changing in retail. Not the obvious stuff: the platforms, the price wars, the AI implementation, the race to the bottom on margin. Something quieter.

The growing brands aren't just out-spending on performance marketing. They're out-meaning everyone else. Their customers don't just buy. They come back. They share. They feel something about the brand that goes beyond the product. We've spent years watching this pattern - and building the infrastructure behind it.

Now, we're creating a new marketing content solution that enables brands to feature their impact and use it as a powerful marketing lever.

Over the next few weeks I'll share how it's working for brands we've partnered with, and how we make it happen on the ground.

Follow along to learn more.

11/03/2026

It's extraordinary to see the impact even one brand can make...

Thank you Dimple Color for your commitment to being the change with every sale!

Dimple Color partners with i=Change to donate to charity and NGO projects. Shop with brands like Dimple Color where every dollar raised saves lives and our planet. Amplify your cause marketing when you partner with i=Change!

08/03/2026

As International Women's Day should be every day, some people do devote their lives to helping women - every day.

Having just returned from the Mae Tao Clinic, interviewing the extraordinary Dr Cynthia Muang, I'm reminded of the unwavering commitment from NGO leaders, who work to support women and girls - every day.

I believe these are the heroes of our time - not celebrities - but those committed to changing and saving lives.

And if you've shopping to do, these iEqualChange (i=Change) brands are doubling their giving for IWD, so you can Shop for Change: https://lnkd.in/e587dmE5

Strandbags JBL Professional CAMILLA Aliasmae iL Tutto The Bond-Eye Australia Group District Furniture Dimple Color Style Bundle Lyndi Cohen Microtexx Hair Products The Very Good Bra dearblackbirdboutique Linda Tahija Jewellery KIND Collective Brand Artesands OMM Label Golf & Tours Chocolate On Purpose Rayne + Sol Essen Unikspace Leo Lin

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15/11/2025

This BFCM, brands have a choice: compete on discounts or stand out with purpose.

i=Change makes it easy to support mental health projects in ways that are transparent, measurable, and i=Change makes it easy to support mental health projects in ways that are transparent, measurable, and deeply meaningful.

Because when every purchase becomes a moment of impact, customers don’t just buy, they build loyalty.

✨ Join the brands making real impact this BFCM at iequalchange.com

08/11/2025

When brands give back, they help sustain essential programs that protect girls, keep them in school, and empower them to shape their own futures.

Thank you to our i=Change brand partners who go beyond product and promotion, and champion purpose at the heart of their growth.

Be part of the movement at iequalchange.com

05/11/2025

We're thrilled to welcome The Haze as our newest changemaker partner!

Designed with intention and crafted from natural fabrics by ethical makers in Bali, The Haze creates clothing that supports ease, connection, and conscious living. Their work reflects a deep commitment to women and to the planet we share.

With every purchase, The Haze gives back $1 to life-changing projects that support children with literacy, provide safe shelter for women, and help restore the reef.

We look forward to the meaningful impact The Haze will continue to create as part of the i=Change movement. 🌍

= Learn more about the life-changing projects The Haze supports at iequalchange.com/brands/the-haze