15/09/2025
After seven years of playing with paragraphs and pixels for clients from Geelong to L.A. - and even the vegan corners of the Scottish Highlands - things are changing in Ruck World.
We are excited to share that Ruck Agency has been acquired by Merchantwise Group, one of Australia’s fastest growing integrated marketing and media companies. Our team will now become part of their Three Scoops creative arm, supported by an impressive capability across licensing, social, data, digital and performance marketing. We’ll continue to operate a base in Geelong and our focus will be on growing our presence in this region and beyond.
When we started Ruck, our plan was to create an Agency that not only gave clients the mix of Brand strategy and creative that was missing in the market, but also somewhere that was great to work and work with.
We wanted to use the platform that creative businesses have to impact our local culture and community, even in small ways. And we think we’ve done that- from fun campaigns, elevated design, and helping launch thriving brands through to initiatives like Nice Nights, Design Week exhibitions, side projects like Uppr Lowr and supporting the work of Offspring Project.
We say it often, but when you break it down, marketing is really just one group of people trying to connect and communicate with another. It’s this thinking that has made being a part of Ruck such a fun, meaningful and impactful experience for all of us.
So to those of you who’ve trusted us as clients, shared ideas and coffee as neighbours, dreamed crazy as collaborators, dropped wisdom as advisors, shared your passion as team members or even just stalked our socials as fans - thank you. 🙏🏻
❤️
Lach & Sara
Directors, Ruck Agency
