Griffin Grace Design

05/06/2026

Uh-Oh… you’ve got packaging problems!

» Maybe your sales are doing the cha-cha.
» Maybe retailers keep asking the same awkward questions.
» Maybe you’re getting listed, then delisted. Rude.
» Maybe people love the product after tasting it, but the pack is not pulling them in.
» Maybe the business has grown up, but the packaging is still wearing its first-day outfit.

So obviously the first instinct is to burn it all down, change the logo, redo the labels and call it a rebrand.

Very dramatic. Not very strategic.

Because a rebrand does not always mean a complete re-do.
Sometimes your brand needs a 𝗥𝗘:𝗦𝗘𝗧 because the old identity can’t carry where the business is heading.
Sometimes it needs a 𝗥𝗘:𝗙𝗥𝗔𝗠𝗘 because the product is strong, but the market isn’t reading it properly yet.
And sometimes it needs a 𝗥𝗘:𝗙𝗜𝗡𝗘 because the brand still has value, but the packaging isn’t pulling its weight.

That’s why I created 𝗥𝗘:𝟯.
A free guide and quiz for founder-led FMCG brands who know something needs to change, but need to work out what level of rebrand will actually fix the problem.

Download the guide. Take the RE:3 Quiz.
DM “𝗥𝗲𝗯𝗿𝗮𝗻𝗱” or click this link to start:
https://studio.griffingrace.com.au/re3-rebrand-guide

27/05/2026

𝗧𝗵𝗲 𝗳𝗼𝗿𝘁𝘂𝗻𝗲 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗹𝗹𝗼𝘄-𝘂𝗽.

Foodpreneurs Festival 2026 was big. Big conversations, clever founders, gorgeous samples, business cards in every pocket, and approximately 52 half-finished notes living in our brains.

So if we chatted about your brand, your packaging, your “I know something’s not quite working but I can’t put my finger on it” moment, we’re working our way through it.

Bear with us while we follow up properly.

Mhaquel, my brilliant VA, will be reaching out to help organise meetings and next-step chats with me over the coming weeks.

There are limited spots because I work these conversations around the studio schedule, and I like to give people proper brain space, not a rushed 5-minute calendar ambush.

I’m genuinely looking forward to continuing the conversations we started.

And if you’re reading this thinking, “Oh yes, that was me”, feel free to reach out directly. No need to wait politely in the corner.

𝗛𝗶𝘁 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝗶𝗻 𝗯𝗶𝗼 𝗼𝗿 𝘀𝗰𝗮𝗻 𝘁𝗵𝗲 𝗤𝗥 𝗰𝗼𝗱𝗲 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗰𝗵𝗮𝘁.

Chat soon,
Nat

22/04/2026

A new addition is joining the Corporal Freddies family.

Introducing 𝗚𝗿𝗲𝗲𝗻 𝗧𝗼𝗺𝗮𝘁𝗼 𝗣𝗶𝗰𝗸𝗹𝗲, soon to sit alongside the brand’s classic Worcestershire Sauce and Tomato Sauce.

Like the rest of the range, this one is rooted in family history. The recipe is based on their Pa’s, Lance Corporal Frederick Cameron, who served in WWII and returned home to Eaglehawk, Victoria in 1946, where he began making sauces and condiments for family and friends.

What started with him continues three generations later.

A new product, with deep roots.

16/04/2026

08/04/2026

I met Julia from Sporadical City Mushrooms at a local market and, honestly, I was sold at XO sauce. Total mushroom tragic over here.

We crossed paths again at our pre-Foodpreneurs Festival event last year. Julia already had a strong label direction. The bones were there. Our job was to help it perform.

With transparent labels, that meant a lot of testing, refining and problem-solving to get the design reading clearly on pack, the colours vibrant enough to hold their own, and the silver foil working hard for that extra shelf hit.

Now the range is fully compliant, looking sharp, and landing on retail shelves exactly as it should.

Proof that sometimes the idea is already there.
It just needs the right pressure, polish and production thinking to bring it to life.

31/03/2026

Another project that came through our wider FoodpreneursFestival connection.

With Good Fish, the goal was not to reinvent the brand. It was to tidy up compliance, sharpen differentiation between SKUs, modernise the packaging just enough, and build a stronger platform for future range growth.

Because sometimes the smartest move is not a full overhaul.

It is to fix what matters and hold your ground.

25/03/2026

We met Camillia from Olive Green Organics at the very first FoodpreneursFestival in 2023.

What followed was a project that reminded us how important it is to know the difference between a light refresh and a more meaningful shift. In this case, moving from plastic to cardboard gave the brand a real opportunity to improve shelf presence, create better cohesion across the range and make more of the story people were not yet seeing. We also took this opportunity to update all of the packaging compliance elements with Roslyn at Tastebuddies Food Labelling.

Sometimes the product is already strong. It is the packaging that needs to catch up. 💡

25/02/2026

What a morning. I know I’m doing something right when my business coach is in tears when she hears my results. 😭