Peter Borg Design

Peter Borg Design Balancing complexity and clarity is at the heart of my design practice.

I'm a Melbourne-based Graphic Designer offering a diverse range of design services including branding & identity, publication design, illustration and web design. A personalised and collaborative approach anchors my design process, helping to ensure outcomes are highly individual and successful. Last but foremost, design should be fun, and I hope my work demonstrates the joy found in the design process.

Project / United Malt.Scope / Brand Identity.Client / United Malt.Concept completed at Principals.—United Malt is a comm...
20/07/2022

Project / United Malt.
Scope / Brand Identity.
Client / United Malt.
Concept completed at Principals.
—
United Malt is a commercial maltster with 13 processing plants across the globe. United Malt’s customers include global brewers, craft brewers, distillers and food companies.
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Project / Melbourne Convention and Exhibition Centre.Scope / Brand identity.Client / Melbourne Convention and Exhibition...
23/03/2022

Project / Melbourne Convention and Exhibition Centre.
Scope / Brand identity.
Client / Melbourne Convention and Exhibition Centre.
Completed at FutureBrand Australia.
—
The MCEC identity needed to celebrate the unconventional way in which MCEC’s people think, act and see the world. Inspired by the brand strategy, we developed a suite of unconventional yet useful graphic shapes, all sitting harmoniously with the built form and existing MCEC brandmark.

Just like the events at MCEC itself, every brand touchpoint is designed to leave it’s mark, by injecting personality and flair with a distinctive typeface, vibrant colour palette and a photographic framework that allows MCEC to capture and hero people and those moments that matter.
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Project / Innowell.Scope / Brand identity.Client / Innowell.Completed at FutureBrand Australia.
—Innowell provides the d...
22/03/2022

Project / Innowell.
Scope / Brand identity.
Client / Innowell.
Completed at FutureBrand Australia.
—
Innowell provides the digital infrastructure to help clinicians transform the way mental health care is delivered in Australia.

An identity was crafted that captured the heart in Innowell’s technology: filled with optimism and guided by instructive elements to provide clarity and reassurance at every step. 

This unique partnership of clinical technology with human compassion – visualised by the square and the circle embedded within the logo – provided the foundation for Innowell’s brand identity, and their ambition to unlock mental healthcare access for all.
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Project / Innowell.Scope / Brand identity.Client / Innowell.Completed at FutureBrand Australia.–Innowell has built the d...
20/03/2022

Project / Innowell.
Scope / Brand identity.
Client / Innowell.
Completed at FutureBrand Australia.
–
Innowell has built the digital infrastructure to transform the way mental health care is delivered in Australia.
An identity was crafted that captured the heart in Innowell’s technology: filled with optimism and guided by instructive elements to provide clarity and reassurance at every step

Project / Sync.Scope / Brand Identity.Client / Scienceworks.Completed at Yoke.–Inspired by the kinectic energy of the ev...
30/08/2021

Project / Sync.
Scope / Brand Identity.
Client / Scienceworks.
Completed at Yoke.
–
Inspired by the kinectic energy of the event, a typographic brandmark coupled with dancing skeletons (a nod to Scienceworks’ dioramas) lead the visual system. An electric palette of red, purple and pink help to drive further cut-through across a range of print and digital applications.

Enjoy a collection of brand applications for Sync, a teen party held at Scienceworks after dark. Such a fun colour palet...
30/08/2021

Enjoy a collection of brand applications for Sync, a teen party held at Scienceworks after dark. Such a fun colour palette to work with, and please - let’s use more skeletons in brand systems! 🦴

Project / Neue Grand.Scope / Brand strategy, brand identity, art direction, print and digital campaign.Client / Growland...
14/08/2021

Project / Neue Grand.
Scope / Brand strategy, brand identity, art direction, print and digital campaign.
Client / Growland.
Completed at Savi Communications.
Designed with /
–
Melbourne’s most luxurious whole floor apartments - Neue Grand by Growland.

Project / Neue Grand.Scope / Brand strategy, brand identity, art direction, print and digital campaign.Client / Growland...
14/08/2021

Project / Neue Grand.
Scope / Brand strategy, brand identity, art direction, print and digital campaign.
Client / Growland.
Completed at Savi Communications.
Designed with /
–
Melbourne’s most luxurious whole floor apartments - Neue Grand by Growland.

Artifact / 09.Sector / Education.Circa / 2016.×
18/10/2020

Artifact / 09.
Sector / Education.
Circa / 2016.
×

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Melbourne, VIC

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