Hypetap

26/04/2021

There has been so much happening in the influencer marketing category lately!

Our CEO Detch Singh sat down with Mumbrella in his capacity as Chair of AIMCO – Australian Influencer Marketing Council last week to talk about the category in detail.

The segment is at the 25min mark via the link below 👇👇👇

On this week’s Mumbrellacast, the team breaks down the multiple failures in the Government’s Milkshake consent video. Launching at a time when the Coalition Government is surrounded by allegations of sexual assault within Parliament House, discrimination against female staffers, and sexual misco...

10/01/2021

We're hiring for multiple roles in social/influencer strategy and account management.

Check out the ad below! 👇👇👇

Hypetap are looking for motivated, passionate Account Execs, Senior Account Execs, or Account Managers to join the team in Melbourne.

30/06/2020

Today marks the launch of the first industry code of practice for the influencer marketing category in Australia. The Australian Influencer Marketing Council (AIMCO) have set the standard for influencer marketing, to deliver increased accountability and transparency to a growing sector.

The code spans influencer vetting, advertising disclosure, contractual considerations including content rights usage and metrics reporting.

Download the code and join the founding members to participate in the working groups to improve the industry for all. https://lnkd.in/g7dFsaN

We are also very proud to see our very own CEO Detch Singh appointed as inaugural Chair of the council alongside some of the brightest minds in the industry.

12/12/2019

AdNews Australia Influencer predictions for 2020 are out! Hypetap CEO Detch Singh shares his thoughts along with other leaders in the Australian influencer marketing industry

We speak to Jules Lund, Natalie Giddings, Detch Singh and more to see what they think influencer marketing will look like next year.

03/09/2019

The formation of an Australian Influencer Marketing Council (AIMCo) was announced today, and Hypetap is proud to have played a key role in the initiative!

"We’ve advocated for best practice and standards for a number of years, as we know how important this is to harness the true power of influencer marketing as a channel," says our CEO Detch Singh

The AMAA is heading up a new industry council for influencer marketing, as it closes in on a new code of practice for the space.