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Monday 8:30am - 5:30pm Tuesday 8:30am - 5:30pm Wednesday 8:30am - 5:30pm Thursday 8:30am - 5:30pm Friday 8:30am - 5:30pm

Candlefox

Name: Candlefox
Address: Level 1, 127 Erksine Street, Melbourne, VIC, 3206, AU
Telephone: 1300 887 577

Revolutionising the student lead journey 🦊 We are an education marketing agency with offices in Australia and the UK.

Our mission is to help education providers attract, enrol and retain their student leads. Learn more or get in touch by visiting our website.

01/09/2026

Government funding for VET fell by 8.0% in 2025. Domestic fee-for-service? Down just 0.8%, and it’s moved less than 1% over the entire 2019-2025 period.

While government funding and international enrolments have swung sharply in both directions, fee-for-service has simply held its ground.

If you’re building a course business without government subsidies, that’s real stability to plan around.

📥 Read the full report for more: https://eu1.hubs.ly/H0xZlf_0

27/08/2026

The NCVER 2025 VET data is out, and the numbers are stark.

Total enrolments dropped 5.2% in 2025, the steepest annual fall in the seven-year series, even sharper than the COVID-affected drop in 2020.

But the fall isn't even. Underneath that number:
📌 Government-funded enrolments fell 8.0%
📌 Domestic fee-for-service held far closer to flat, down just 0.8%
📌 15 to 19-year-olds were the only age group to grow, up 2.5%
📌 Certificate IV fell 15.4%, Certificate III fell 7.7%
📌 Victoria overtook NSW for the top spot for the first time in the series

Read the full breakdown of the NCVER 2025 data here: https://eu1.hubs.ly/H0xT62x0

20/08/2026

For many education providers, student lead gen comes with real challenges. Fluctuating CPAs, poor lead quality, and the inability to scale efficiently.

Online Courses Australia partnered with Candlefox to create a multi-channel marketing strategy and grow enrolments without sacrificing lead quality or blowing out costs.

In 5 months, that partnership delivered:
🚀 2,152 enrolments
🚀 16,154 leads
🚀 40% revenue growth

Budget stayed on track. Lead quality held steady. The channel mix simply grew with them.

Read the full case study: https://tinyurl.com/5anm547n (https://tinyurl.com/5anm547n)

14/08/2026

The NCVER 2025 VET data is out, and the headline number doesn't tell the full story.

Total enrolments moved just 0.03% in 2025. Almost flat. But underneath that number, the market shifted:

📌 Government-funded activity fell 5.8%
📌 Fee-for-service grew 1.4%
📌 International enrolments dropped for the first time in this data series
📌 Diploma or higher overtook Certificate IV for the first time

Certificate III and IV, long the volume backbone of the sector, both declined. Meanwhile, higher-level qualifications kept climbing.

We've broken down the full NCVER 2025 data here: https://tinyurl.com/f6fjz8us

06/08/2026

Here’s a stat worth sitting with: 39% of your student leads will never pick up the phone, no matter how many times you call them.

We dug into almost 100,000 call records to figure out why, and the answer isn’t “your team needs to dial faster.”

It’s something most enrolment teams aren’t tracking at all.

We've broken down where the real bottleneck lies and what to do about it.

Read the full article: https://tinyurl.com/294nzhca

27/07/2026

AI hasn’t caused widespread job losses yet.

It has revealed something else. 👀

The government just released its first-ever report on AI and jobs in Australia, with some genuinely interesting findings for anyone in vocational education.

Here’s what stood out:
→ Occupations most exposed to AI (telemarketing, advertising, accounting) grew by 5.6% since November 2022.
→ Occupations less exposed grew by 9.5% over the same period.
→ People in exposed occupations are more likely to be women with university qualifications.

In other words: the more hands-on the job, the safer it looks right now.

If you work in RTOs or education, this is well worth a read. We break down what it means for course demand and how to use it in your messaging 👇

https://eu1.hubs.ly/H0x6wSV0

20/07/2026

From 284 leads a month to 1,992. That’s the kind of growth every RTO dreams of.

Monarch Institute had two bets to make: scale their AI course scope and capitalise on their high-converting accounting and bookkeeping courses.

We backed both. The result? 6x growth in leads over 24 months and 7,500+ student enquiries year to date.

"Candlefox stopped being a vendor and became a true partner, helping us scale enquiry volume while keeping the quality that makes those leads worth chasing in the first place."
- Wade Johnson, Head of Marketing, Monarch Institute

Full story linked in the comments 👇

09/07/2026

Can AI handle student enrolment calls and stay compliant?

It’s a fair question, and many RTOs are quietly wondering about it. So we asked the two people actually building GabbyAI to answer it straight: Nich, Head of Operations in Enrolment Services, and Edwin, Head of AI.

They walk through what happens to student data, how GabbyAI keeps course and funding information accurate, and what evidence you’d have on hand if a complaint ever landed on your desk.

The rules don’t change just because AI is involved. GabbyAI is built to work within your existing compliance framework, not around it.

Read the full article:

02/07/2026

Here are 3 things your enrolment advisors are probably doing right now that are quietly killing conversions:

1. They're slow to phone. Every hour you wait, urgency fades, and the competition fills the gap.

2. They lead with the course, not the student. Nobody enquires because they're excited about a course structure; they enquire because something in their life needs to change.

3. They treat every student the same. A 19-year-old school leaver and a 35-year-old returning to work after redundancy need different conversations, not the same script.

These aren't individual failures. They're industry-wide habits baked into how enrolment teams are trained and managed.

GabbyAI doesn't make these mistakes. It responds the moment an enquiry comes in, opens with what matters to the student, and adapts every conversation to who's on the other end of the line.

👉 Learn more about GabbyAI: https://eu1.hubs.ly/H0wC0v80 (https://eu1.hubs.ly/H0wC0v80)

26/06/2026

📈 500 additional leads per month, in the quietest months of the year.

Lumify Learn had the vision. They saw where the market was heading and made the call to build an AI-focused course scope.

As their long-term partner, we brought the data to back it up. NCVER enrolment trends, live network signals, and search volume insights confirmed the demand was real.

They launched with confidence. The results followed.

By July and August 2025, the new AI courses accounted for 35-40% of Lumify Learn's total lead volume and a 50% uplift overall.

➡️ Read the full story: https://eu1.hubs.ly/H0wv4P-0 (https://eu1.hubs.ly/H0wv4P-0)

Address

Level 1, 127 Erksine Street
Melbourne, VIC
3206

Opening Hours

Monday	8:30am - 5:30pm
Tuesday	8:30am - 5:30pm
Wednesday	8:30am - 5:30pm
Thursday	8:30am - 5:30pm
Friday	8:30am - 5:30pm

Telephone

1300 887 577

Website

https://www.candlefox.com/

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