02/09/2026
New work: 🥧 Goldie’s Bake Shop 🥧
Founded in 1944 by European immigrants with a deep love for traditional baking, Goldstein’s Bakery was built on a simple premise that good food brings people together. Over 80 years, it evolved into a beloved Gold Coast icon. However, successive redesigns had drifted away from the warmth and heritage that made the brand special in the first place.
We sought to rediscover and celebrate their original family roots, ultimately renaming and rebranding the business as Goldie’s Bake House. Drawing direct inspiration from original 1950s Goldstein Bakery posters, Gold Coast sign writing, 80s beach imagery, and decades of family photo albums, we crafted an identity rooted in humble nostalgia, creating a warm, timeless, yet contemporary visual identity for a classic local pie shop.
Full case study on our website đź‘€