22/10/2022
Struggling to keep up with all the Instagram changes? ✋🏼
No stress, we've got you covered. These are 6 updates you need to know:
1) New home feeds - there's 3 of them! Tap onto the Instagram icon on your home feed and you'll see a dropdown menu with Favourites and Following. This was added to bring back the OG days of showing followers content in a chronological timeline. Yay! But here's the twist - the Favourites feed is your special selection of up to 50 accounts that you want instagram to prioritise. Essentially, it's the VIP lounge of instagram. Businesses on these feeds are given golden priority for their content.
2) Story Highlights - 24hours not enough time? No problem - just add your stories to your bio as a highlight. Add as many stories as you like and let your followers see your story again, and again, and again!
3) Content types - Have you explored all the different content types? Reels, Post, Carousel, Story, Story Highlights, Lives and Guides. Have a play around with these & mix up your profile display to rank higher in instagram's algorithm. Variety is favourable!
4) Explore Page - speaking of exploring, the Explore page is new and improved. It shows you a variety of "Suggested Content" that it thinks you'll enjoy based on your activity and interactions with other user's content (& P.S it's increasing Suggested Content for Reels).
5) Reels - in case we haven't mentioned this enough, Reels are particularly favourable by the algorithm (I wonder if TikTok has anything to do with this...) Either way, businesses that get onboard with reels are streets ahead. Second step is knowing how to create video content that's engaging, but that's for another day!
6) Bio - your business bio has so many features. It can show your business Category and help your customers easily find what they're looking for in the app. It also offers a variety of Action Button options - like online Bookings & Order or Lead Generation forms. Optimise your bio and add more info for your customers to find & contact you!
Like ❤️ & Save if you found these tips helpful!
Let us know in the comments which is your favourite instagram feature at the moment⬇️