Glide Agency

03/07/2023

Here at Glide we understand the challenges of raising hundreds of thousands or even millions of dollars from equity crowdfunding for your business.

In today's digital landscape, social advertising has become an indispensable tool for most businesses. However, when you're running a time-constrained crowd investment campaign with a make or break minimum funding target, digital advertising becomes an absolute must-have in your campaign toolkit.

Glide was thrilled to be invited by Birchal to share our crowdfunding expertise with you as part of their Expert Insight series. Check out the article below for some campaign insights from our very own Social Campaign Manager Mike Atkinson

Having raised over $45 million for our Equity Crowdfunding clients, we know firsthand that success in crowd-sourced funding starts long before you hit the 'boost' button!



https://www.birchal.com/content/experts/top-tips-for-digital-marketing-success-in-equity-crowdfunding

21/04/2023

We are thrilled to announce that evee, Australia's only car sharing platform exclusively dedicated to electric cars, has successfully raised $1.6 million in equity crowdfunding through Birchal, with support from Glide Agency for digital marketing and strategy. This marks Australia's third-largest funding round for 2023, and is a testament to evee's commitment to sustainability and the future of transportation.

At Glide Agency, we're proud to have played a role in evee's success and to have worked with such a passionate and dedicated team. We can't wait to see what's next for this amazing company, and we're excited to be part of their journey towards becoming Australia's leading future-centric transport solution.

Shoutout to Glide's campaign specialists Mike Atkinson and Will Marsh, along with We Did Creative for the video production and Drew Lambert for the PR!

Congratulations to evee's founder Slava Kozlovskii on this incredible achievement!

Australian electric car sharing platform evee has hit a major milestone this week with the closure of a $1.6 million equity crowdfunding raise via Sydney-based platform Birchal. Partnering with Glide Agency for digital marketing and strategy, evee’s successful funding round becomes Australia’s t...

27/03/2023

We have just released an episode of our new podcast "Forward Founders", with guest Claudia North sharing her valuable insights on the challenges small businesses face in optimising their online presence and logistics.

WATCH ON YOUTUBE: https://www.youtube.com/watch?v=glZVD0kRMMo
LISTEN ON SPOTIFY: https://open.spotify.com/show/0XYyms11HfegghMrJfFEGy

As someone who has founded not one but two successful small businesses, Claudia is no stranger to the struggles and challenges that come with being an entrepreneur. She understands the importance of having a strong online presence and how this can be a make or break for small businesses in today's digital age.

In the episode, we talk with Claudia about her latest venture , which aims to help small businesses connect with qualified marketing experts to improve their eCommerce marketing strategy. She shares some great tips on how to balance generating revenue with growth, the importance of data, and understanding consumer behaviour.

If you're a small business owner or thinking about starting one, we highly recommend giving this episode a listen. Claudia's expertise and passion for helping small businesses succeed is truly inspiring.

You can learn more about Claudia by visiting her website https://claudianorth.com/ or checking out With Small Business https://www.withsmallbusiness.com/

She also recently released her very own book!

Check out THE ECOMMERCE GROWTH FRAMEWORK on Amazon: https://www.amazon.com.au/ECOMMERCE-GROWTH-FRAMEWORKTM-ESSENTIAL-MARKETING/dp/B0BN9DM8TZ

Let's all support each other in our entrepreneurial journeys!

LISTEN ON SPOTIFY: https://open.spotify.com/show/0XYyms11HfegghMrJfFEGyVISIT CLAUDIA NORTH: https://claudianorth.com/ BUY HER BOOK: https://www.amazon.com.au...

14/03/2023

Congratulations to Old Young's for their impressive $2.7 million equity crowdunding raise!

It was a pleasure to work with James Young and his team to not only achieve the fastest-ever $2+ million raise in Western Australia, but also the largest equity crowdfunding raise in Australia this financial year and the largest alcohol raise in Australia.

We couldn't have done it alone, of course, while Mike Atkinson and Will Marsh here at Glide handled the digital advertising, Drew Lambert from DL Comms took care of the PR, Amber Martin from Hypnosis Creative Agency provided the creative and Martin Astbury from Birchal supported us through out the process.

Massive thanks to everyone and we look forward to seeing what Old Young's achieves next. Now it is definitely time for a drink!

Old Young’s Distillery, located in Western Australia's Swan Valley region, made history by achieving the biggest equity crowdfunding raise in Australia this financial year, reaching their maximum raise target of $2.7 million on Birchal in just 23 hours.

22/12/2022

2022 is drawing to a close and what a year it’s been (again)!

We certainly achieved a lot at Glide, but none of it would have been possible without the support of our stellar team, our precious collaborations with independent agencies and ECF platforms in WA and over east, and the meaningful, trust-based relationships we are grateful to have with our many clients.

Thank you all for the part - big or small - you are playing by being in the Glide network! We can’t wait to share all the goodness that 2023 has in store!

For now though, we wish you a joyful and relaxing holiday season, and a fun-filled and love-filled start to the new year.

Please note that our office will be closed from Thursday 22nd December at 5pm, opening again on Monday 9th January 2023 at 9am.

See you all next year!

15/12/2022

Did you know that 77% of customers are concerned about the environmental impact of the products they buy?

That's why in a new episode of our podcast, we sat down with Jacqui Kay, Marketing Manager for Brownes Dairy, to talk about Sustainable Marketing.

Sustainability is important beyond just appealing to your customers though.

It's important in ensuring our planet's well-being and we believe it's something that all brands should be concerned about improving.

Sustainability is something that Glide will be focusing on next year and so it was great to talk to Jacqui as she is so passionate about it.

WATCH THE PODCAST: https://youtu.be/89_lkAUs66U

05/12/2022

Did you know that over 71% of Australians (over-12s) listened to online audio in the last week?

Video may have killed the radio star but audio is by no means dead with the continued growth of podcasts and audiobooks.

Which is why we recently sat down with Aaron Matthews, Chief Audio Officer from Creative Fix, to talk all about

WATCH THE PODCAST: https://youtu.be/wW3ntOJKaSw

24/11/2022

NEW PODCAST: https://www.youtube.com/watch?v=bj1Wco7-Cm8

In this episode, Es Chandra is joined by Jay Jaye, Founder of Aces of Spades agency to talk about building your personal brand.

Es Chandra is joined by Jay Jaye, the Founder of the Aces of Spades Agency, to discuss building your brand and being seen as the expert in your niche. ...

10/10/2022

Did you know that 50% of people buy from marketing emails at least once per month?

Whether you have an email marketing strategy in place or haven't set one up yet, you can gain some valuable insights from our recent discussion with Michael Galvin from

No Limit Email partners with e-commerce brands to generate revenue through email marketing and we sat down with their co-founder Michal Galvin to learn more.

WATCH: https://www.youtube.com/watch?v=2axAUnWKR4c

We talk with Michael Galvin from No Limit Email about how they partner with e-commerce brands to generate more revenue through email. ...

07/10/2022

Es Chandra recently shared his thoughts about the latest trends in marketing ad spend on AdNews Australia

“The ability of digital marketing to weather harsh economic conditions has grown substantially over the past few years, and as such it's becoming less likely that we'll see any major declines in ad spend unless facing something equally unprecedented.

“While economic activity may be slowing, plenty of industries, such as retail and travel, are escaping the squeeze, while the availability of low-cost marketing platforms such as TikTok, Facebook and YouTube offer even the smallest of businesses an opportunity to generate business.”

READ MORE: https://www.adnews.com.au/news/analysis-advertising-market-riding-above-a-gathering-economic-storm

28/09/2022

https://www.mediaweek.com.au/imaa-welcomes-three-new-members-to-its-leadership-team/

Congratulations to our CEO Es Chandra who has joined the IMAA - Independent Media Agencies Australia Leadership Team!

“I’ve always been passionate about what independents can bring to the table regarding flexibility, transparency, innovation and producing the best results for clients, so the opportunity to be part of the IMAA community that supports and represents this, was incredibly exciting."

Es joins Melissa Roberts, founder and director of The Advertising Room and Angela Smith, chief brand officer from AFFINITY, Australia as the new members of the team.

The IMAA has welcomed three new members to its Leadership Team: Es Chandra, Melissa Roberts and Angela Smith.

22/08/2022

Glide recently had the honour of providing the keynote presentation for The Cut Creative exclusive e-commerce event "Retail Insiders".

Presented by our CEO Es Chandra, the keynote covered the current state of from the obstacles brands are facing, how to fit in with and the rise of vertical video on &

If you missed the event, catch up with the video below!

Watch the keynote speech from The Cut's Retail Insider ecommerce event from our very own CEO Es Chandra. —Glide A...