17/11/2025
Introducing our brand name and new branding...
Illume.
Illume is a brand and information storytelling studio. The name comes from the word "illuminate" meaning to light up, clarify, and bring understanding. It reflects our purpose: not just to inform but to illuminate. We shine a light on information and ideas to help people understand more clearly, make better decisions, and act with confidence, all through a human-centred lens.
Our new brand and name reflect a sharper focus on the work we have already been doing behind the scenes for some time. This includes:
• Creative deep-dive sessions
• Brand and visual identity
• Information storytelling
• Creative partnerships
Our approach brings together visual language systems, information-led illustrations, narrative design, and digital experiences.
We'll be launching the website soon and also give other updates. We'd love to hear what you think?