Miroma Project Factory

Miroma Project Factory We are Miroma Project Factory (MPF). MPF is the digital development arm for the globe-spanning Miroma Group of agencies. for RTL.

We operate with a network across the Australasia, UK, USA and Europe with our network covering over 25 international markets. We believe in delivering solutions above and beyond expectations in delighting customers and facilitating change across mobile devices, websites, games and wearables. We are passionate about doing new things and doing them well. Founded in 2005, the company has offices in S

ydney and London producing interactive entertainment for movie, television and print media companies. We are a member of the worldwide Web Analytics Association and AIMIA (Australian Interactive Media Association) of which our own Guy Gadney is former National President. Our projects are as diverse as managing the global social media strategy for television’s Downton Abbey, award-winning work developing the Australian Federal Government's Quit Smoking app My QuitBuddy and the radically successful second-screen project Wie Is Tim? Our work for feature films and television shows has involved highly integrated campaigns using exclusively-shot video content, creating fictional characters online, leveraging existing online groups, optimising SEO, building storylines and characters from the film into non-linear and interactive narratives. At the other end of the spectrum, we have worked on health initiatives with both private and government bodies. We have extensive experience working with research organisations and have developed web and mobile apps in the areas of mental health, happiness, weight management and disability. Twitter: www.twitter.com/wearempf
Linkedin: www.linkedin.com/company/miromaprojectfactory/

04/06/2026

We’re excited to be sponsoring the Digital Retail Summit NSW on 17 June at Doltone House.

MPF will also be hosting a roundtable on “AI Digital Retail Systems: Connecting Customer Experience, eCommerce & Back Office Systems in a New, Modern Digital Retail Paradigm”, exploring how retailers can bring smarter systems, better data and more connected customer experiences together.

It’s a big topic, and one we’re very much looking forward to unpacking with industry leaders on the day.
Reach out to [email protected] if you are a retailer and keen to attend, we would love to catch up.

Details of event can also be found here: https://lnkd.in/gpBgSeuN

What happens when curiosity, AI agents and a Raspberry Pi walk into a study? Ben built a memory system for his personal ...
27/05/2026

What happens when curiosity, AI agents and a Raspberry Pi walk into a study? Ben built a memory system for his personal AI assistant, despite openly admitting he can’t write code.

It’s part experiment, part confession, and part glimpse into where AI-assisted building might be heading: less “robots replacing people” and more “people with good ideas suddenly being able to make very weird, very clever things.”

We love seeing our team members explore their creativity and the possibilities of tech. Is this something you would ever do in your own home?

I want to be upfront about something before we get into any of this: I’m not a developer. I can’t write code from scratch. I can read a…

Big win for GoShorty! 🚗 🏆 We’re thrilled to share that the GoShorty Temporary Insurance App has been recognised at the 2...
26/05/2026

Big win for GoShorty! 🚗 🏆 We’re thrilled to share that the GoShorty Temporary Insurance App has been recognised at the 2026 Web Excellence Awards for the Finance category in Apps & Mobile.

Built to make temporary vehicle insurance faster, easier and genuinely mobile-first, the app is now a core part of the Go Shorty ecosystem, exceeding all its objectives. Huge congratulations to the GoShorty and MPF teams for turning urgent, high-stakes insurance moments into a smoother customer experience.

Inspired by Sullivans Cove’s original gastronomic vision, Navigator was designed for long lunches, shared plates and unh...
25/05/2026

Inspired by Sullivans Cove’s original gastronomic vision, Navigator was designed for long lunches, shared plates and unhurried conversation, a whisky made to sit naturally alongside exceptional food.

A special first collaboration with the team.

25/05/2026

Navigator is a return to origin.

The map inspired label nods to the historic Hobart harbour that gave award-winning Australian distillery its name. A visual expression of place, provenance and the story behind the release.

Our Global CEO, Kat Robinson, recently sat down with Authority Magazine to talk about pushing the boundaries of AI and w...
21/05/2026

Our Global CEO, Kat Robinson, recently sat down with Authority Magazine to talk about pushing the boundaries of AI and why the future isn’t about replacing people, but making human work more meaningful, thoughtful and effective.

From ethical AI to behaviour change and real-world impact, Kat shares how MPF is approaching AI as a practical partner for solving complex problems. Have a read and let us know your thoughts.

An interview with Dr. Bharat Sangani

Proud to support the launch of Navigator. The latest limited-edition release from award-winning Australian distillery Su...
15/05/2026

Proud to support the launch of Navigator. The latest limited-edition release from award-winning Australian distillery Sullivans Cove Distillery

A whisky created for sharing, grounded in provenance, craftsmanship and storytelling.

A special first collaboration with the Sullivans Cove team.

Kat’s heading to Melbourne! ✨ Our Global CEO, Kat Robinson, will be presenting at the Digital Health Festival 2026 as pa...
06/05/2026

Kat’s heading to Melbourne! ✨ Our Global CEO, Kat Robinson, will be presenting at the Digital Health Festival 2026 as part of the Codesigning for better outcomes session. Come join us at the Astra Theatre on 20 May at 4:00pm and hear how co-design can shape smarter, more human-centred digital health solutions.

Welcome Ovolo Hotels to the MPF family.From brand immersion to digital ecosystem mapping, our Roadmap Workshops are help...
22/12/2025

Welcome Ovolo Hotels to the MPF family.

From brand immersion to digital ecosystem mapping, our Roadmap Workshops are helping shape what the next era of Ovolo’s guest experience will look like. Bold, fearless and uniquely Ovolo.

22/12/2025

Classified work.
At the smallest scale, entire worlds shift.

Address

Level 1/143 Redfern Street
Redfern, NSW
2016

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+61296981458

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