05/05/2026
doesn’t whisper wellness, it shouts “READY TO BURN”.
Peaches is your feel-good, total-fitness experience, built on energy, confidence, and community. The new brand identity balances structure with play while turning the volume UP! Juicy colours, bold typography, old-school frames, and a tone of voice that keeps it real as f**k, all embody that post-class high.
These elements work together to amplify the Peaches personality and confidence that is at the heart of the brand.
Photography by