CASSETTE

CASSETTE Independent creative communications agency, delivering inspiring ideas since 2001.

A lot happens in a year. That's well and truly been the case for Market City, our large-scale retail client in the heart...
18/06/2026

A lot happens in a year. That's well and truly been the case for Market City, our large-scale retail client in the heart of Sydney's Chinatown.

Over the past financial year, we've supported the centre through some of its busiest and most celebrated periods, Alongside these major campaigns, we've delivered ongoing social content, monthly eDMs and regular What's On stories to keep visitors engaged year-round.

With so much happening at Market City, it's been rewarding to support the team as the centre achieved:

📌 An uplift in foot traffic over the Easter long weekend, with an extra 20,000 visitors compared to an average week and a 19% increase from last year.

📌 A record-breaking Lunar New Year weekend, with approximately 75,000 visitors through the centre.

📌 Incredible community spirit brought to life through the Mid-Autumn Festival, Christmas and now Vivid Sydney, which has just finished up.

It’s been a packed year, but an incredibly rewarding and fun one too. Special thanks to Sandra Stern, Ray Khoury and the Market City Shopping Centre team.

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17/06/2026

Remove Your Makeup, Never Your Pride.

In light of Pride Month, we're looking back on a special event we delivered for Garnier in partnership with Minus18. We were thrilled to manage talent and deliver full event production of a Pride lunch earlier this year during Melbourne’s Midsumma celebrations.

Held at the just-opened Terrace Lounge at Hannah Street Hotel, guests were treated to 3-course meal and bespoke cocktails, before a heartfelt panel conversation featuring Ramon Israel and Minus18.

The finale was a surprise DJ set by Jawbreakers, ending an incredible day of connections, inclusivity and a celebration of the LGBTQIA+ community.

💜💙💚💛🧡❤️🩷🩵🤎🖤

In April, proudly supported the as the official skincare partner of 2026. The festival raises funds to support young ...
10/06/2026

In April, proudly supported the as the official skincare partner of 2026.

The festival raises funds to support young Australians living with disability, and is the country's first fully accessible and inclusive music festival, founded by CeraVe Ambassador .

With a mission to provide accessible skincare for all, CeraVe had its very own skincare station with free samples and hydrating icypoles for festivalgoers – with 100% of sales donated directly back to the Dylan Alcott Foundation. 🫧💙

Feeling under the weather seems somewhat inevitable as we steer into another Melbourne winter.So, we're getting on top o...
27/05/2026

Feeling under the weather seems somewhat inevitable as we steer into another Melbourne winter.

So, we're getting on top of our health.

Joining and .co in our existing employee wellbeing toolkit is , a digital healthcare platform that gives our team unlimited, 24/7 access to AHPRA-registered Partner Practitioners across Australia.

Now our employees (and their little ones) have access to the tools they need to bounce back sooner.

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WE’RE HIRING // PR Intern - Sydney.We're on the hunt for an emerging PR talent to join our Sydney team for a three-month...
26/05/2026

WE’RE HIRING // PR Intern - Sydney.

We're on the hunt for an emerging PR talent to join our Sydney team for a three-month internship across beauty, lifestyle and consumer brands.

Are you:
🪩 Currently completing or recently graduated from a Communications or PR degree?
🪩 Looking to gain hands-on experience across media relations, events and campaign support?
🪩 Interested in discovering how integrated communications campaigns come together behind the scenes?
🪩 A strategic and creative mind with a passion for the industry?

Click here to apply https://www.linkedin.com/jobs/view/4414882408/?trk=mcm

Questions? Send a message to [email protected]

20/05/2026

The new .Co_ website is officially live.

This launch marked the rollout of an entirely refreshed brand for the property developer and builder. The result is a brand expression that more accurately reflects Wel.Co’s deep community focus, better communicates its level of expertise and aligns with the organisation’s recent growth and future trajectory.

It was a pleasure to work with the Wel.Co team on this next chapter.

See the refreshed website at welcogroup.com.au.

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On Wednesday, our CEO & Partner, White, and Head of Communications, Nunns, travelled to Sydney to attend the Australi...
07/05/2026

On Wednesday, our CEO & Partner, White, and Head of Communications, Nunns, travelled to Sydney to attend the Australia Women’s Summit.
The day was filled with insights, strategy and perspectives from some of the country’s most formidable women, including:

🔹 Gladys Berejiklian, who reflected on the conviction and resilience needed to lead eight million NSW residents through the pandemic

🔹 Keddie and Papandrea, who candidly shared the story of their creative partnership

🔹 And so many other admirable speakers, who touched on topics like the importance of human-led creativity as we navigate the AI revolution.

A standout moment came from Bruna Papandrea who said, "Ask yourself constantly, if not now then when? The world is moving quickly, find the joy in keeping pace with that change."

What a mindset to bring into every new work day.

01/05/2026

F1 is back this weekend, so we're re-living one of our favourite events this year to date with ’s milestone launch of Anthelios UVMune 400 SPF50+ with F1 driver .

Guests enjoyed an intimate Q&A hosted by , expert tips from , and a surprise underground garage party - all to celebrate La Roche-Posay’s unwavering focus on precision, ongoing dedication to being the best, championing high performance and pushing the boundaries.

The event achieved strong media coverage, including features in both and and a live cross to

Event production:

Melbourne Central has long been a meeting point for students, commuters, city workers and visitors moving through the C...
30/04/2026

Melbourne Central has long been a meeting point for students, commuters, city workers and visitors moving through the CBD.

So when the store officially reopened following an extensive renovation, we honoured the occasion with plenty of festivities, including spin-to-win giveaways, the cult-favourite Bearista Bears (which previously sold out within hours of their first launch), $5 Matchas all day and the unveiling of a custom mural painted by artist Ananya Ojha.

Cassette was proud to support the reopening, managing PR, digital and in-store collateral, and socials for the refresh.

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486 Swan Street
Richmond, VIC
3121

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Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
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