29/05/2026
Earlier this week we talked about why your email list is the one audience you actually own.
So here's the breakdown we promised, how to choose the right email marketing platform for your business.
JUST STARTING OUT?
→ Mailchimp
If you've never sent a marketing email before, Mailchimp is the place to start. It's free for up to 500 contacts, easy to use, and has everything you need to send newsletters, promotions, and updates. No technical skills required.
Best for: service businesses, consultants, coaches, local businesses just building their list.
RUNNING AN ONLINE STORE?
→ Klaviyo
Klaviyo is built specifically for ecommerce. It connects directly with Shopify and WooCommerce, so you can send emails based on what people browse, add to cart, or actually buy. Think abandoned cart reminders, post-purchase follow-ups, and VIP customer campaigns — all automated.
Best for: product-based businesses, online stores, retail brands.
NEED SOMETHING MORE POWERFUL?
→ ActiveCampaign
If you want to go beyond newsletters and build real automated customer journeys — welcome sequences, lead nurture flows, follow-ups based on behaviour — ActiveCampaign is the one. It also has a built-in CRM, so your sales and marketing actually talk to each other.
Best for: service businesses with longer sales cycles, agencies, coaches, consultants who want to automate their follow-up.
Not sure which one is right for you? That's literally what we're here for.
Drop your question in the comments or send us a DM - we'll point you in the right direction.