19/11/2025
Those with an eagle eye may have recently noticed a very quiet update to an iconic Australian Brand.
J. Furphy & Sons after years working closely across separate divisions and sites in Geelong, Albury and Shepparton, have re-branded to bring all teams and businesses together under the one trusted Furphy Brand. The roll out has only just begun, with lots more to do over the coming months, so look out for the changes.
KMD Creative is very proud to have been trusted with the brand consulting, strategy and design of this significant brand update.
More an evolution, than a re-design, this respectful transition honoured some iconic elements (with valuable brand equity), whilst providing an update to logo type and layout that pays homage to the rich character and proud history of the brand.
A significant project, and one that we valued enormously. Our thanks to Adam Furphy and the team, for their trust and commitment.