So Creative

16/06/2025

So, we have some news...

After 6 amazing years, So Creative will be closing at the end of June.

Together, we combined big-brand marketing and design strategies for regional businesses, from building strong brands and engaging campaigns to user-friendly websites and everything in between. It’s been a rewarding ride, and we’re so thankful to everyone who’s been part of the journey.

As for what’s next:
💡 Steph is returning to life as an independent designer and will still be available for creative projects (you can find her via Nac Studio so stay tuned there)
💡 Olivia has some big ideas brewing, so keep an eye out as exciting things are coming.

This decision hasn’t been easy, but with ongoing shifts in the economy and our industry, it feels like the right time to close this chapter and focus on what’s next.

We’re proud of what we achieved and are excited for what’s ahead.

— Steph & Olivia x

24/01/2025

🎥🎥 2025 SHOWREEL 🎥🎥

It's not often that we find the time to work on our own marketing, so it's always such a buzz to devote some time to producing a showreel. Creative Director Steph has worked her magic, showcasing some of the brands we had the pleasure of partnering with in 2024.

To Greater Shepparton - Great Things Happen Here, Beyond Housing, GV Hospice, Better Wealth, GV Wellbeing, Jennifer Rodger Real Estate, Pestology Pest Control and Qualify Group AU thank you for choosing us!

Thanks also to our collaborators Square One Digital Media and Websites Plus for their contributions. Always a joy.

There's plenty already in the pipeline for 2025, and we look forward to sharing more with you soon.

15/01/2025

Branding
Better Wealth

Professional down to earth financial advisory firm that specialises in retirement planning and investment advice for people aged over 50.

✍ Brief
Create a professional brand identity built around messages like peace of
mind, trust and financial freedom.

🙌 Solution
We created an icon of a star and wings, symbolic of quality service and financial freedom that allows clients to spend their retirement doing what makes them happy.

10/12/2024

We celebrated 5 years in business this year. Here is an overview of all the brands we created over the years.

04/12/2024

Campaign Creative
A good advertising strategy begins with good creative.

Your business has only seconds to engage your audience, make it count!
We’ll take into consideration what advertising channels will be utilised and identify your product or services unique offering. Your campaign will be built around a key visual, something we call your campaign badge.

So, if you have a new product or service, want to create more brand awareness and connect with your audience, we can help with campaign creative.
Here's how we do it...

29/10/2024

What a good looking bunch 👌 congratulations to all the winners!

To everyone who joined us at the 2024 Greater Shepparton SPC Excellence Awards Gala Dinner at Eastbank on Friday night, thank you! Your energy and support made the evening unforgettable as we celebrated the outstanding achievements of businesses from across the Greater Shepparton region.

📸 Stay tuned on our socials—we’ll be sharing photos from the night over the coming weeks, allowing you to relive the memories!

👏 A huge thank you to everyone involved in making the 2024 Business Excellence Awards possible: our dedicated Business Awards Committee, judges, generous sponsors, and devoted supporters. Your passion and commitment truly made all the difference.

A special note of thanks goes to Wendy and Agata for the stunning table arrangements. Not only were they a feast for the eyes, but I’ve also heard from several guests that the apples and pears were quite delicious!

It was inspiring to hear from our sponsors about what drives them to support the Business Excellence Awards and our local business community. Their commitment is essential in bringing this celebration to life.

👏 We are especially grateful to our major sponsor, SPC, along with our media sponsors LiSTNR, The Shepparton Adviser, and WIN Television. A big thanks also to our category sponsors: Shepparton Club, are-able, MB+M, Harvey Norman, GMCU, Shepparton BMW, Greater Shepparton Business Centre, Shepparton & Goulburn Valley, La Trobe Shepparton Campus, Optus, Noumi, and Apprenticeship Support Australia. Your support was crucial to the success of this event.

👏 Finally, to the talented professionals who brought the Gala to life: Radiant Media Productions, Ange, Cam and The Woolshed at Emerald Bank team, our MC Col Cameron, Emma Harrop Photography, Prominent Group, Nigel from Square One Digital Media, Stop and Stare, Blossom with Love, Quality Teams, the Riverlinks team and Kyra, our new Administration Support team member—your skills and dedication created something truly exceptional.

Thank you all for making this a night to remember!

Tracy Lyle
Executive Officer

29/10/2024

🏆🏆 WE WON!! 🏆🏆

EXCELLENCE IN BUSINESS - PROFESSIONAL SERVICES

Last Friday night the Greater Shepparton Business Network held their Business Awards night. The evening was such a buzz, and we are thrilled to announce that we walked away with the Excellence in Business - Professional Services award. The entire experience from nomination to gala dinner has been such a joy, the awards epitomise the Goulburn Valley community spirit and we are honoured to now be a part of that.

We would like to express our thanks and gratitude to our award sponsor Shepparton BMW, without their support and that of all sponsors, events like this could not go ahead.

To all our amazing clients that nominated us, thank you, your efforts have enabled our business to not only receive this accolade, but build invaluable brand awareness. We have loved meeting and working with all of you over the last 5 years and look forward to supporting you into the future.

We would also like to thank 2 very important collaborators. To Aaron Mahoney at Websites Plus and Nigel Parsons at Square One Digital Media, thank you we could not do this without you. We extend this award to you both.

A huge thank you also to the GSBN committee and staff, your selfless contributions help create growth and success for small businesses like ours.

22/10/2024

Print and Digital Tourism Guide and Maps


Brief
Greater Shepparton City Council were seeking
external resources to produce their Official
Visitors Guide for 2023/2024. The project included
advertising sales, production and printing of
an 84 page, A4 booklet and touring map.

Solution
We built engaging email campaigns for
stakeholders, achieving 75% of ad revenue before
picking up the phone. We applied a standardised
layout to improve the user experience and built
on the vibrant and dynamic brand manual.

21/10/2024

When you pour your heart and soul into your work, this type of recognition is gratifying. We are looking forward to sharing the night of celebration with all the wonderful local businesses nominated.

Congratulations to everyone.

17/10/2024

Content Creation
Social content that talks.

Social media content should be tailor-made to engage, educate or entertain your target audience. Purpose built content with effective story telling creates stronger connections and a community around your brand.

So, if you're stuck for content ideas and are looking for custom, targeted content, we can create what you need to make your posts stand out.

Here's how we do it...

10/10/2024

WE ARE A FINALIST!
EXCELLENCE IN BUSINESS – PROFESSIONAL SERVICES

We have just clocked over 5 years in business, still so passionate about our work and our clients, and grateful that we get to spend our days doing what we love.
Has it always been easy, of course not. Did we doubt ourselves in the early months, absolutely. But our work ethic remains a relentless pursuit to create compelling brand stories for our clients, making thier brands more recognisable.

And now it’s our turn, our opportunity to revel in client endorsements and bask in the glory of award nomination.
Thank you to all our clients for their nominations, your praise is incredibly validating, and we are so grateful for your ongoing support.

Congratulations to all the local businesses nominated as a finalist in this year’s GSBN Business Awards, it’s sure to be a wonderful night of celebration.