Design Salad

Design Salad I bridge the gap between artistic expression and brand strategy to help conscious businesses grow.

Thanks for having me today 🌞I spoke about the importance of getting your brand foundations and branding right BEFORE ou...
21/07/2026

Thanks for having me today 🌞

I spoke about the importance of getting your brand foundations and branding right BEFORE outsourcing any design to AI.

As well as how to do a mini DIY brand audit to make sure you’re brand design is connecting with the right people and creating the right perception.

If you need help working out your unique brand angle and market position, book in for a Brand Audit 💫

Sometimes you need professional branding for your brilliant idea, well, yesterday. And under budget. The Express Brand p...
25/03/2026

Sometimes you need professional branding for your brilliant idea, well, yesterday.

And under budget.

The Express Brand package is a high impact, quick 2 day turnaround project so you get the essentials:

- creative direction
- logo suite that’s flexible for all applications
- colour palette
- font suggestions
- one page style guide with colour codes for Canva and printing.

You need to provide: confirmed business name, clarity on the look and feel, quick feedback on the main design day 💥

Now booking April, DM or link in bio to enquire 🌞

Crisp, layered, meaningful branding for new music academy and concert series Klangfarben Creative.The logo is an interpr...
04/03/2026

Crisp, layered, meaningful branding for new music academy and concert series Klangfarben Creative.

The logo is an interpretation of a musical stave (lines the notes are placed on) in circle form, with incomplete textured rings representing different musical instruments and layered sounds.

The concepts for Klangfarben Creative started with watercolour painting, and evolved into a simplified but meaningful icon that can stand the test of time.

Once the core brand was complete, we then drew it out into 3 sub-brands or musical departments, complete with colour coding and hand drawn icons.

The idea is to visually communicate in an instant, as over time the audience becomes familiar with the Klangfarben colour signals.

Of course, as creatives, there is room for play and for text to explain things in more detail!

Since launching Klangfarben in December 2025, they have sold out their first classical concert, grown from 1 to 3 people, and are launching 4 new class styles soon! 🥳

15/12/2025

More about my 10% weird rule for branding and marketing design.

It should really be *minimum* 10%, because sometimes the more unusual the better!

Get in touch for 2026 branding and marketing design projects ⚡️

Introducing Butter Tart, a new tart baking business based in Seaford 🍋We created a fun, retro inspired brand that has lo...
14/08/2025

Introducing Butter Tart, a new tart baking business based in Seaford 🍋

We created a fun, retro inspired brand that has longevity, while allowing the business to evolve as creative owner Penny fancies.

Go and follow for updates and to feast your eyes!

—

DM or email me if you’re ready to take the next leap in your business 🌼

On Monday I had the pleasure of speaking at to retailers about using branding (a one-off expense) to maximise profit (o...
07/08/2025

On Monday I had the pleasure of speaking at to retailers about using branding (a one-off expense) to maximise profit (ongoing gain!).

It comes down to positioning, and making sure there’s a match between the perception and expectation of your business and the actual experience.

We talked about:
🌼 how to find out what the current perception is
🌼 how to figure out what the perception goal should be (positioning)
🌼 and a few ways to use visuals to communicate this clearly and quickly.

Thanks for having me Reed!

🌼

If you’d like support with working this all out for your business, get in touch via DM or email [email protected]

Next Monday I’m speaking for the 3rd time at Reed Gift and Trade Fair in the Retail Therapy Seminar series 🌼The topic is...
28/07/2025

Next Monday I’m speaking for the 3rd time at Reed Gift and Trade Fair in the Retail Therapy Seminar series 🌼

The topic is ‘How branding can elevate your business and maximise profit’

This year is a little different though.

My e-commerce business with my husband .store is now over 1 year old, and thriving, so I’ll be bringing another layer of real world experience to how and why it works.

If you’re in the city, the fair is free to attend.

Hope to see you there!

Another rebrand for another highly compassionate and human-impact business, The Connection Element 🌼Lisa started with 1:...
26/07/2025

Another rebrand for another highly compassionate and human-impact business, The Connection Element 🌼

Lisa started with 1:1 coaching for parents of neurodivergent children. But she soon realised there are far more people that need her help than she can coach, and many need support at a lower price.

The idea is to teach parents, carers and schools about neurodivergence and school refusal and offering a much needed sense of HOPE for everyone involved.

Rebranding was about balancing Lisa’s expertise and leadership, with compassion and hope, and feeling it all on the first impression.

I absolutely love designing for businesses who are making the world a better place for everyone!

Every time I speak to Lisa, the conversation goes back to helping as many people as possible, and what will work to achieve this 💚

Swipe to see the transformation from before to now.

I’m obsessed with helping small businesses create the impact they are striving for.

Get in touch to chat about how this could look for you 🌻

Scroll through to see the original brand and the reference mood board which inspired the rebrand.The Design Salad proces...
24/07/2025

Scroll through to see the original brand and the reference mood board which inspired the rebrand.

The Design Salad process starts with thorough brand strategy and positioning, understanding the context of the business and clientele to carve a special spot in the market that also feels just right for the business owner. A perfect fit.

The mood board is a visual representation of the positioning but *only* works with the right research behind it.

I’m obsessed with making small businesses irresistible to their perfect fit audience 🌻

If you’re not sure of your business positioning, what your ‘vibe’ is or don’t know how to make your unique-ness visible 👀 we need to chat!

Services:
- consultations
- brand strategy
- brand identity
- graphic design
- high converting websites

A dream branding project from earlier this year 💛We started with a deep dive brand strategy, understanding who benefits ...
24/07/2025

A dream branding project from earlier this year 💛

We started with a deep dive brand strategy, understanding who benefits *most* from Sonja’s unique method of psychology treatment.

We also articulated and visualised what makes Heart Sense Psychology special, how it feels to be in a treatment, the perception long time clients have of the business.

I came up with the idea of a potluck dinner party: joyful, dynamic, moments of deep chats, moments of laughter, movement AND relaxation. A feeling of the more, the merrier, everyone is welcome.

This idea resonated immediately with Sonja, and from here the visual branding ideas flowed, using the mood board and client preferences as a guide.

Pictures are the main logos, brand pattern and business card design.

Next post I’ll share other assets, as well as the mood board and original logo.

If you’re ready for fresh new brand to match your fresh growth or pivot? Let’s chat. DM or email to enquire 🌻

Address

Wurundjeri Woi Wurrung Country, 1 Convention Centre Place
South Wharf, VIC
3006

Opening Hours

Monday 9:30am - 4pm
Thursday 9:30am - 4pm
Friday 9:30am - 4pm

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