45 degrees

45 degrees We are a creative studio passionate about building brands, and crafting memorable and meaningful experiences. From strategy to execution.

LOGOS & BRANDING / GRAPHIC DESIGN / WEBSITES / STRATEGIC MARKETING / PHOTOGRAPHY

Found this in the ruins of Ephesus, Turkey - and couldn’t stop staring at the letterforms. 🏛️Every serif, spacing choice...
24/07/2026

Found this in the ruins of Ephesus, Turkey - and couldn’t stop staring at the letterforms. 🏛️

Every serif, spacing choice, and line break was carved by hand thousands of years ago… and it’s still legible, still balanced, still beautiful. Turns out good typography isn’t a trend. It’s timeless.

Makes me think differently about the fonts I pick every day. 👀

This is The Three Beauties - one of Cappadocia’s most iconic fairy chimney formations, just outside Ürgüp.What makes Ürg...
17/07/2026

This is The Three Beauties - one of Cappadocia’s most iconic fairy chimney formations, just outside Ürgüp.

What makes Ürgüp’s logo genuinely smart is that it doesn’t just illustrate the landmark - it becomes the typography.

Look closely at the “Ü”. It’s a stylized version of the fairy chimneys themselves, refined down to a clean, ownable letterform. And what’s even better - the iconic rock caps of the formations perfectly double as the dots (the umlauts) of the letter. Just brilliant!

This is what great strategic logo design actually looks like. It’s not a nice picture sitting next to a name; it’s an idea so tightly built into the mark that form and meaning are inseparable. Take away the rest of the word, and you’d still recognize the place instantly. It’s rooted, it’s ownable, and it couldn’t belong to anywhere else in the world!

⁠

I’ve always loved old windows, doors and alleyways… discovering beauty in Capadoccia region in Turkey.
16/07/2026

I’ve always loved old windows, doors and alleyways… discovering beauty in Capadoccia region in Turkey.

This is what long-term creative partnerships look like.A theme, a little trust, and a whole lot of creative freedom - re...
20/05/2026

This is what long-term creative partnerships look like.

A theme, a little trust, and a whole lot of creative freedom - resulting in an event concept that carries through every detail.

Grateful for clients who trust the process ✨

We’re so excited to reveal this year’s creative concept for the 5th annual Crew Legal Spring Gala Ball, supporting Rais...
24/04/2026

We’re so excited to reveal this year’s creative concept for the 5th annual Crew Legal Spring Gala Ball, supporting Raise it for Redcliffe Hospital (an initiative of RBWH Foundation).

Inspired by the timeless beauty of Tuscany and relaxed winery gatherings, 'Among the Vines' sets the scene for an elegant evening under soft light, long tables, and an atmosphere designed for connection, celebration, and purpose.

This is more than an event - it’s a night that brings together the local business community to support a cause that has already helped raise over $100,000 for Redcliffe Hospital, funding vital medical equipment and meaningful patient spaces.

We’re honoured to play a small part in shaping an evening that makes a real difference.

Want to attend? Tickets went live this week - https://crewlegal.com.au/spring-gala-ball-2026/

Cruizy Campers QLD website is now live!A digital extension of the brand, designed to support exploration of their campe...
19/04/2026

Cruizy Campers QLD website is now live!

A digital extension of the brand, designed to support exploration of their camper range, and streamline enquiries and bookings.

Check it out https://cruizycampersqld.com.au

Pylon signage for Cruizy Campers QLD , installed at TJM Caloundra @ 👀 And I spy with my little eyes an Off-Road Centre l...
19/04/2026

Pylon signage for Cruizy Campers QLD , installed at TJM Caloundra @

👀 And I spy with my little eyes an Off-Road Centre logo I created years ago in the background...

Teardrop banners for Cruizy Campers QLD , captured alongside their Vagabond “Brumby” camper in the background, on displa...
17/04/2026

Teardrop banners for Cruizy Campers QLD , captured alongside their Vagabond “Brumby” camper in the background, on display at TJM Caloundra 🚙

Cruizy Campers QLD 🚐A refined identity developed from the original national brand mark, tailored for use in Queensland...
17/04/2026

Cruizy Campers QLD 🚐

A refined identity developed from the original national brand mark, tailored for use in Queensland while staying aligned with the existing brand direction.

The focus was on tightening the logo system and improving application across signage and on-site touchpoints.

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South-East
Sunshine Coast, QLD

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+61406924694

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