Delacon

Delacon are global leaders in call tracking solutions. Delacon develops leading telecommunication technology solutions that helps business stay ahead.

Since the company’s inception in 1996, Delacon has been committed to devising products that streamline operations and enhance customer interaction. Principally, Delacon offers a world class call tracking solution to support media agencies, marketing professionals, direct marketers, SME and enterprise businesses.

19/07/2024

Are you missing out on potential sales?

Re-engage lost opportunities with Delacon's enhanced voicemail system!

Capture important voicemails, analyse caller intent, and convert those missed calls into successful sales.

Discover how this powerful tool can boost your business and improve your bottom line.

Read more about it in our latest blog post 👇

https://www.delacon.com.au/2022/10/21/how-to-re-engage-lost-sales-opportunities-with-delacons-voicemail-system/

17/07/2024

Worried about privacy with Call Tracking?

Let’s set the record straight.

At Delacon, your customers' privacy is our top priority.

We adhere to all privacy laws, ensuring your customers' data is always protected.

Our advanced security measures keep customer information safe and confidential.

Rest easy knowing that Delacon prioritises privacy and security, so you can focus on growing your business without worry👌

15/07/2024

Delacon partnered with Australia to strengthen Tyre Shop’s understanding of its customers in order to optimise marketing efforts and spend.

Here's how we did it...

🎯 The goals...

👉 To bring the Cost Per Acquisition (CPA) of offline translations in line with those concluded through the website whilst maintaining volume.

👉 To better understand the leads, customers and customer journey of Mobile Tyre Shop by understanding
the locations and demographics that were most likely to convert to sales.

👉 To decrease the number of spam calls as well as non-converting calls in order to:

1️⃣ Increase productivity by saving the logistics team time and redirecting their focus on quality leads and customer service.

2️⃣ Ensure quality leads by pre-qualifying users through search intent and changing how tyres are sold.

3️⃣ Decrease costs by avoiding bad-quality traffic that was unlikely or never going to convert.

🏆 The results...

👉 Decreased CPA by 67% while just increasing call volume by 25%.

👉 Increased offline conversions attributed to the website by over 60%.

👉 Increased lead conversion rate by 33%.

👉 Achieved increased sales at a 36% reduced spend, saving tens of thousands of dollars per month.

12/07/2024

Want to know your customers like the back of your hand? 🤝

If you've been wondering what makes your customers tick, here's how Call Tracking can help you understand them better...

📞 Discover which ads make your phone ring.

👀 Learn what your customers are looking for by analysing their calls.

😊 Use feedback from calls to improve your customer service (because happy customers = successful business).

Get closer to your customers and watch your business thrive with Call Tracking by Delacon!

10/07/2024

Did you know? 🤯

You can integrate Call Tracking software with your CRM and other marketing tools for even better insights!

By integrating Delacon's Call Tracking with platforms like Google Analytics, AdWords, and Zapier you get a full view of your customer interactions and can seamlessly link calls to specific campaigns, track customer journeys, and personalise your outreach.

It’s like having a 360° view of your customers, all in one tidy platform.

08/07/2024

Of course you've wondered just how effective your marketing campaigns truly are.

Implementing Call Tracking can be a game-changer when it comes to optimising marketing for your business.

Here's how:

💡 Better marketing attribution
This will allow you to understand exactly which ads and campaigns are driving phone calls. No more guessing games - you'll know exactly what’s working and what's not.

💡 Understand your customers
You'll gain seriously valuable insights into unique customer behaviour and preferences. From there, you can tweak your marketing strategies and internal processes to meet their needs and improve customer relationships across all channels.

💡 Improve ROI on marketing spend
This one's a no-brainer. Who doesn't want to save money while seeing better marketing outcomes? Call Tracking and Call Analytics will allow you to optimise your marketing budget by investing in strategies that actually work to get more bang for your buck!

05/07/2024

If you're in marketing, you'll know just how hard attribution can be!

In an uneasy economic climate, it's never been more important to be able to show (and improve!) how your marketing spend is paying off for your company.

Delacon's work with shows exactly how powerful an integrated call analytics solution can be.

Delacon was able to bridge Suncorp's measurement and attribution gap across its contact centre channel. Our system provided rich data insights on customer journeys and sales that Suncorp needed to make informed business decisions.

The results? Suncorp was able to increase their Return on Ad Spend (ROAS) by 14%, and reduce their Cost Per Action (CPA) spend 16%.

03/07/2024

How does call tracking actually work?

Call tracking is an innovative and versatile technology - we get that it can be a bit tricky to understand!

1️⃣ A lead finds you through a search engine and clicks through to your webpage.

2️⃣ Delacon's system automatically supplies and displays a unique phone number on the web pages they visit.

3️⃣ The lead calls your company on that unique number.

4️⃣ Data about the caller is automatically collected and sent to your analytics platform, allowing you to track the complete customer journey.

It's that simple! Yet it has powerful implications for your business to analyse and optimise your campaigns and resources.

01/07/2024

Does your business include a call centre for your customers?

A call centre can be a significant investment, so it's essential to ensure your call operaters are working effectively.

By implementing call recording and analytics across your systems, your call centre can:

Identify their call positives vs pitfalls, so they can...
🔽
Improve their skills and performance, so you can...
🔽
Increase customer happiness and loyalty 🎉

26/06/2024

Nothing speaks like results!

Our client set themselves a goal to increase customer conversions through offline channels. They also wanted to improve their attribution capabilities.

To do this, they need to better understand the conversations they were having with customers from paid media channels.

Together with Delacon, they implemented call tracking across their systems.

The results?

An incredible 20% increase in ROI for their prospects arriving and converting in their offline channels.

Hear the story yourself from NIB's Media Marketing Manager Mitchell Leman here 👇

https://www.delaconcorp.com/2023/02/06/delacon-call-tracking-implementations-for-paid-media-increase-nibs-roi-for-offline-prospects-by-20/

24/06/2024

Missed our webinar with Tapclicks? We've rounded up the key takeaways in our blog.

Read it to learn about:

📈 How call tracking can transform your understand of your customer's behaviours.

📈 How integrating call tracking with an analytics platform streamlines your data for easy reporting.

📈 How Australian Community Media used Delacon and Tapclicks to drive substantial business growth.

PLUS four actionable insights for any business looking to optimise their customer outreach and engagement.

Read the blog post here 👇

https://www.delacon.com.au/2024/05/24/key-takeaways-from-our-webinar-with-tapclicks-understanding-customer-behavior-and-optimising-marketing-strategies/

12/06/2024

Wondering if tracking numbers can impact your website's SEO?

The short answer is...

No!

Here's why...

Search engine robots can't 'see' tracking numbers because they are embedded in JavaScript, which isn't part of what the robots crawl.

In addition, when searching for a specific company in Google, the robots use what’s called a 'citation' of the company’s name, address and phone number. This is also unaffected because the business phone number is hard coded in the span tag of the site’s HTML, which is crawled by the robots.

So, if you're concerned about SEO and call tracking, don't stress! It won't be affected.

Address

35 Grafton Street
Sydney, NSW
2022

Website

https://www.delacon.com.au/?utm_source=facebook&utm_medium=social

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