18/01/2022
Our latest work: Carrots&Cake Brand identity and communications work done, for a client who came up with the solution for parents who are sick of screen time arguments with their own children. ππ±π‘
WISH&WORK designed a brand identity, Character design, UX creative direction, and key brand elements for an educational App service, Carrots&Cake.
Carrots&Cake has been invented to wisely manage children's screen time. While we are all in a situation to handle the increased argument with our kids for screentime, recently intensified by the pandemic, parents are faced with the challenge of managing their children's screen time as well as improving the quality of it. Carrots&Cake has been designed and offered as a smart tool for parents to oversee their children's use of educational apps/contents or the usage of other apps on iPads or smartphones.
The range of work that is including brand identity and brand system are featured across various touch-points, strongly in user interface. The characters and illustrative elements are a huge part of the brand language, which makes the whole experience are playful and inviting for little children.