Ric Holland is Extreme Digital and represents 35+ years of his creative life in technology innovation, disrupting how things were done. Thesis Blog: www.artofwa.com
Ric's Story: www.extreme.com.au
Hi I'm Ric and I hope to bring my perspective on how digital creativity evolved in Australia and how we influenced a revolution across the world. It's really not about me because I was just a surfer am
ong so many across the world riding the wave (waves) that has taken us all on this amazing journey. These days my greatest pleasure is to support and promote others who are making the most amazing strides in what I would like to call as Extreme Digital!
2017 - Extreme Digital Ventures is an end-to-end project development and investment firm which manages Content & Technology investment funds and provides IP & capital for investment into Spatial Computing projects, specifically (VR) Virtual Reality, (AR) Augmented Reality, (MR) Mixed Reality, (AI) Artificial intelligence and (IoT) Internet of Things.
1985 - 1999 Extreme Digital was an award winning Digital Media and Design Agency, one of very first in a small group of digital agencies in Australia to foresee and then realise the potential of digital imaging and interactive design, building a reputation for creativity in games design, illustration, marketing, promotion, fashion, advertising, interactive, TV and ultimately the Web design. I evangelised the beginning of Desktop Design/Prepress, Desktop Video and 3D Broadcast Animation in Asia Pacific, working with clients such as Apple, Aldus, Adobe, Macromedia, Microsoft, HP, Sony, Radius, Supermac, MetaCreations , BHP, IBM, etc. and was asked to be a guest speaker at many digital design conferences in regard to new markets and technology. With my amazing team that grew over the years we produced thousands of innovative digital projects over two decades. scribd.com/ric_holland (also known as Ricreation Studio in early 80s)
