02/12/2021
The Children's Medical Research Institute (CMRI) is dedicated to advancing the treatment and prevention of childhood diseases, so every child has the opportunity for a healthy start to life.
CMRI’s existing fundraising platform was more than 10 years old. Built on technology originally intended as an ERP system and offered limited functionality for the fundraising team.
Now with Salesforce's Non Profit Cloud and AlphaSys' Web Integration Toolkit, CMRI are thrilled with their fast and responsive new system:
“We’re able to build a visible pipeline and be far more strategic in our approach to potential donors as well as our existing donor partners. It’s helping us improve how we communicate with our donors, how we select our donors, how we plan our campaigns.." - Jane Ruston, Fundraising Operations Manager, CMRI.
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