Elusive Dream Design

10/04/2024

Hey everyone! I'm thrilled to introduce you all to something I've been working on the past month, a brand new start-up business, Temora Travelmate 🚖

So, what's the story behind my choice for this brand? I wanted to capture the essence of reliability, elegant and inviting. After some trial and error, we landed on a logo that strikes that perfect balance by designing it to reflect a 'T' intersection while giving it a sleek, modern, one that's ready to hit the road! ⭐️

And let's talk about colours – we went for a palette using solid gold accents complemented by sleek blacks and greys.

When it comes to visuals, what better than to use the car itself. 🚕

Seeing the brand come together has been incredibly rewarding. Now, I'm eager to witness it in action, making its mark on the streets of Temora. 👀

18/09/2023

Take a closer look at Cla-Chique Hair And beauty new brand overhaul.

A brand overhaul could give your business a fresh new start.

How do you know if it's time for a change? Here are some signs:

1️⃣ Your Brand Feels Outdated: If your brand hasn't kept up with the times, it might be sending the wrong message.

2️⃣ Audience Shift: If your target audience has evolved, your branding should too resonate with them.

3️⃣ Mixed Messaging: Consistency is key. If your branding and messaging are all over the place, it's time for a revamp.

4️⃣ Stale Visuals: Trends change, and your visuals should too. Freshen up your look to stay relevant.

Now, how can I help?

I'm here to help you through this process without adding unnecessary distractions. If you need help improving your brand strategy, redesigning your logo, or aligning your messaging, I'm here to help. If you're considering a brand refresh, let's talk about what you need. Drop me a message, and let's get to work!

02/09/2023

Introducing the all-new Cla-Chique Hair And beauty ✨

Bonita reached out to me because her previous brand was feeling a bit dated, no longer in sync with the exciting direction her business had evolved into. She was faced with the challenge of striking a perfect balance between setting her salon apart from the competition in town and reflecting the new, evolved style she had cultivated over her remarkable 13-year journey.

The challenge was clear: to craft a brand that embodies elegance, timelessness, and uniqueness while maintaining that all-important connection with her dedicated clientele. 🙋

And that's precisely where I stepped in 😊 I had the absolute pleasure of crafting her brand's fresh identity. We chose a sophisticated and timeless font that perfectly embodies the elegance Bonita sought. Moreover, I designed a distinctive logomark that cleverly integrates the initials 'CC,' adding a unique touch that captures her brand's essence.

To elevate the sense of luxury and exclusivity, we have embraced a luxurious colour palette of charcoal blacks and shimmering golds. It's a visual embodiment of the class and refinement that define

Keep an eye out for our upcoming posts to learn more about the strategies and hidden meanings behind this transformation. For now, swipe right to see the exquisite new identity of Cla-Chique Hair & Beauty!

19/08/2022

Let me introduce you to Marrar Kitchen & Co.

Marrar Kitchen and Co is a café and catering company located in the heart of Marrar, a small country town in New South Wales, Australia.

Michele and Rhiannon approached me about designing a brand for their merging businesses. It was important to us to keep the roots of the café's history front and centre. We chose to honour its rustic, homey, and heritage feel while also paying homage to Michele's catering brand.

While also drawing a large amount of inspiration from the surrounding farm land and the town's location itself.
The project consisted of creating a brand identity. Including logo design, brand strategy, packaging design, typography, and colour palettes, with a website on the way.

It was fascinating to learn about the history of the café's brand and the town of Marrar. Recognising that even the smallest of towns have extraordinary stories.

This has been my favourite brand journey so far, not to mention the tastiest

Here's what the brand looks like in action... I would like to hear your thoughts. 🤩

31/03/2022

Super Excited to get to know the team and other member of the TBEG. 😃

📣 NEW MEMBER INTRODUTION 📣

Are you looking for a graphic designer to bring your business to life?

Meet Jodie Cameron, owner of Elusive Dream Design!

Elusive Dream Design is a graphic design and branding agency based in Temora, servicing small businesses and start-ups with logo, web and graphic design throughout regional Australia.

Visit Elusive Dream Designs website to find our what more they have to offer.
https://elusivedreamdesign.com/

So if you are starting a business or need a refresh of your brand, reach out to Elusive Dream Designs to discuss your ideas!

17/11/2021

Temora Youth Made Markets, This Saturday at the old target building. Cya there

06/09/2021

Making business cards takes time and money. Are they really worth it? When should you start making some?

As a graphic designer, I find business cards to be an extremely useful tool when starting a new business. Not only for reaching out to potential clients, but also for constructing your brand and cementing your business, bringing your business ideas to life, not to mention People will be more likely to invest in your products or services if they receive a business card

Will you require business cards for everyone?

If you find your target customers through networking events, make that investment; however, if you find your customers online, your social media pages and website will end up serving as your business card, and you will need to invest the same time and effort in establishing that brand also.

Decided you need that business card. Then let me assist you by clicking the link below.
https://elusivedreamdesign.com

01/09/2021

During last year's lockdown, I took a big risk with my business and invested the remaining funds in website design (Also known as website development) Since that day, I've made my money back tenfold as a result of clients realising they needed to take their business online in order to survive.

So, if your business is experiencing lockdown 2.0, give it new leadership of life by selling your products online. Don't let your hard work go to waste.

Business packages are linked below.
https://elusivedreamdesign.com/bundles/

27/08/2021

YOU GET WHAT YOU PAY FOR! 💰

Almost every product or service you purchase has a cheaper alternative, whether it's a tub of ice cream from the shop or a new pair of shoes.
The same can be said about the branding of your business.

As a graphic designer, we frequently encounter clients who claim they've found a cheaper solution and urge us to match their price, but we all know how that story ends.

Client chooses cheaper options ➡️ No brand strategy, Little input ➡️ Does not receive what was expected ➡️ This results in dissatisfaction, wasted time and money ➡️ Starts the same process all over again.

So, here are a few pointers to help you choose the best graphic designer for you.

✅ QUALITY
This does not imply that you must take the highest quote available.
While judging quality can be difficult, request a designer's portfolio, past client referrals, case studies, and even a free consultation to learn everything you can about the designer. If they are hesitant to do so, run the other way.

✅ COMMUNICATION
Communication is vital when working with a designer. If you find yourself chasing a response during the proposal stage, then this could be a potential red flag.

✅ VALUE
Find a designer who is interested in learning about your business If the designer hasn't asked you about your business history, challenges, and goals, then they will just lump your business in with the industry. All business are unique.

So, keep in mind that cheaper isn't necessarily better.

12/07/2021

"Never be afraid to show the world you're scared. Business will test us, makes us stronger. Let it go, and the opportunity will cease to exist." - Jodie Cameron

My biggest lesson in running a business. The biggest triumphs happen when you step out of your comfort zone.