Krush Design Co

10/04/2026

Most people come to a brand studio thinking they need something visual.
 
A new look. A refresh. Something that reflects the standard of the work they’ve been producing for years.
 
What they need is someone willing to ask the questions they’ve been avoiding.
 
What does this really stand for?
 
Not the “sounds credible in a pitch” version. The true version. The one underneath everything… from the very beginning.
 
That’s where the brand comes to life.
 
Strategy before aesthetics.
Evidence before opinion.
Meaning before marque.
Always*
 
Great design is the outcome.
Understanding is the work.
 
The brand was always there. The work is in finding it.
 

08/04/2026

Before the logo, there’s a question.
Before any colour palette, there’s (many) a conversation.
Before it looks like anything, there’s a moment - sometimes a little confronting - where the truth of a brand becomes clear.

In thirty-odd years of doing this (eighteen as our own brand) - that moment is almost never found in a brief.

It’s the thing the founder almost doesn’t say. That gut instinct they’re talking themselves out of. The story (and magic) sitting just below the surface, waiting for someone to ask the right question and take it seriously.

That’s the strategy.
The thinking.
The listening.

That’s the work no one sees.
And it’s the only work that really matters.

07/04/2026

Three words. One framework.
Our whole philosophy.
MEANING x MESSAGE x MARQUE.

This is how a brand stops being decoration and starts being a declaration.

Strategy first. Always.
co

01/04/2026

Krush: Reimagined
Not everything needs an introduction.
Something is coming. co

10/10/2025

// EIGHTEEN YEARS //

It feels big. Somehow though, still feels like the beginning.

Krush was born the year our last baby arrived.
Proofs beside coffee cups and a baby bouncer - late nights stitched together with purpose and possibility (and the incoming sport & school fees).

Working from home amongst our sport, music, and art-loving six little people made for tightly bound schedules (which I miss and would absolutely do again in a heartbeat).

What began as design became devotion - a study in meaning, message, and the moments that shape who we become.

The work has evolved, just as the business has.
We’ve grown (sometimes in the wrong direction) and shrunk back to where we feel grounded and purposeful.
From print to digital.
From logos to legacies.
From quick turnarounds to intentional transformations.

This milestone isn’t about the number. It’s about endurance. Showing up when it would’ve been easier to stop. Creating something meaningful, even when no one’s watching.

The baby is now a grown up, studying and working away at the beach. Some of those six little pairs of hands that pulled us in all directions now have their own babies 🥹

It’s a full arc.
Eighteen years of clarity mixed with chaos and craft. Of building brands that move people - not just the markets they operate in.

The next chapter feels very certain.
Less. Quieter, but surer. Entirely Krush.

Cheers to “The Meaning, The Message, and The Marque” - not just our process framework, but our whole-of-brand philosophy.

Eighteen years. 🥂
Not just a rebrand. A reintroduction.
💕 Lisa Xx

21/03/2025

I believe in the power of design to move people - but more than that, I believe in the power of people to move each other.

For us, inclusion isn’t just a value - it’s a practice. It’s reflected in the stories we tell, the brands we build, and the community initiatives we back, like the incredible Business disABILITY Awards of Australia.

Proud to be part of something that reminds us all: when you build a platform that celebrates every voice, the entire business community rises.

Lisa Xx

We appreciate the generous and ongoing support of our incredible Business disABILITY Award sponsors. Your support of inclusion and diversity underpins the success of the awards!

As always, your effort to encourage individuals and other businesses to enter the awards is highly valued.

We look forward to sharing the 11th Business disABILITY Awards with you on 17 May.

Nominate, enter or buy tickets now at www.bdaa.au.

25/04/2024

// LEST WE FORGET //
For those who leave and never return...
and for those who have returned and are never the same.
We will remember them.

I love you
Thankyou for your service 💕

28/03/2024

It all begins with defining your brand.

A clarified vision is the foundation of a compelling and captivating brand identity; a memorable and lasting customer experience that creates deep brand loyalty; cohesive communication pieces that position your business in a class of its own; a proposal that converts into paying clients; a beautiful, functional website that wins you work.

21/02/2024

Always super proud to be able to deliver our to local social, sporting and community organisations. I love working with Hike to Heal Australia and seeing their award-winning initiative grow each year. 💕

13/09/2023

Congratulations to Hike to Heal Australia on being a finalist in the 2023 Qld Mental Health Week Achievement Awards.

We are very proud supporters 💕

Hike to Heal Australia is a finalist in the 2023 Queensland Mental Health Week Achievement Awards, in the Jude Bugeja - Peer Experience Award category 🧡

This category acknowledges those who, through personal experience with mental illness, have made a significant impact on the well-being of individuals with mental illness and their families or caregivers. These awards are a vital component of Queensland Mental Health Week, celebrating the efforts of individuals, groups, and organizations dedicated to reducing stigma and empowering those affected by mental illness.

The winners of each category will be announced at the Awards Breakfast Ceremony on Friday 13 October at Victoria Park, Herston.

Wish us luck! 🤞🧡

https://www.hiketoheal.org.au/

10/09/2023

Back in 2010 we had the absolute joy of working with the West Wanderers Football Club Inc. to revamp their logo… 13yrs on it still looks amazing, and has the adaptability to be used across all of their brand touch points from apparel, to signage, promotional items, trophies and their playing kits.

We absolutely love watching brands evolve, and really take ownership of their graphics suite. WWFC have taken their brand to a whole new level and we are so proud to have been the little spark at the beginning.

When it comes to building a brand, we don’t do trends… trends don’t result in a timeless, enduring or unique mark for your business.