13/05/2026
When Joel from New Style Property Group came to me, his vision was clear: he wanted a real estate brand that felt professional, classy, recognisable, and consistent. But more than that, he wanted something that reflected his unique approach to property.
Joel’s business isn’t just about buying and selling homes. It’s about helping clients present their properties beautifully, reducing stress, and guiding them through some of life’s biggest milestones with genuine care.
With a Pinterest board filled with rich jewel tones, Art Deco details and elegant typography, we developed a brand that was refined and distinctive, but still approachable and welcoming.
Because while Joel offers a premium level of service, the brand needed to feel warm and human, not overly luxurious or intimidating.
One of my favourite elements to create was the custom geometric pattern.
Inspired by Art Deco design, this pattern weaves together subtle illustrations that tell the story of the business:
🛏️ A bed, representing property styling
🏠 A house, symbolising home and real estate
🌳 Trees, reflecting community and place
💡 Lamps and interiors, highlighting thoughtful presentation
The pattern creates a visual language that can grow with the business as new services and sub-brands are introduced over time.
The final identity feels exactly as Joel envisioned:
✔ Sophisticated but approachable
✔ Stylish but grounded
✔ Professional yet personal
✔ Designed to grow alongside the business
At its heart, New Style Property Group is about more than property.
It’s about service, presentation, and helping people move confidently into their next chapter.
And that’s exactly what the brand was designed to reflect. ✨
Australia | Brand Identity & Custom Website