08/01/2025
MURRIE Real Estate
Brand Identity
Dale & Liz - Murrie Real Estate
Dale and Liz Murrie approached me to create a visual identity for their new real estate firm—something that exudes professionalism, trust, and warmth, while still feeling modern and approachable.
I absolutely love brand creation, I feel like I get to bring something that never was in to being. Here is my process.
🎨 The Design Process:
1️⃣ Client Design Brief:
We begin by discussing the clients target market, values, and vision. This step ensures the design aligns perfectly with their business goals.
2️⃣ Research & Inspiration:
I spend hours researching the market and gathering inspiration from platforms like Pinterest, Behance, and Dribble, as well as finding ideas offline. I also asked Dale and Liz to share concepts they liked (and didn’t like) to better understand their preferences.
3️⃣ Sketching Concepts:
Armed with inspiration, I create 20–50 quick pencil sketches. This “brain dump” process allowed me to explore a range of ideas.
4️⃣ Digital Mockups:
I select three standout concepts and mocked them up using Adobe Illustrator and Photoshop. These are then presented to the clients in a comprehensive Brand Concept document for their feedback.
🎯 The Final Logo for Murrie Real Estate:
The chosen logo centers on the letter "M," designed as a modern-style house—a perfect representation of their real estate business and the Murrie name.
All-Caps "MURRIE": Communicates professionalism, strength, and reliability. Lowercase "real estate": Adds a softer, more approachable touch, balancing the overall look.
🎨 The Colour Palette:
The colours were selected to evoke trust, warmth, and sophistication.
Blue: Symbolises trust and stability, building confidence in their brand.
Mustard: Brings warmth and positivity, reflecting the excitement of finding a dream property.
Cream: Adds a refined, elegant feel, complementing their premium service offering.
It’s incredibly rewarding to see the MURRIE brand come to life and out in the real estate world!