27/05/2026
Not all clicks are created equal.
If your Google Ads are bringing in enquiries for services you don’t offer, locations you don’t service, or people who were never going to buy, that spend adds up quickly.
Negative keywords are one of the most overlooked parts of Google Ads, yet they play a big role in improving lead quality and protecting your budget.
We break down what they are, why they matter, and what happens when you ignore them in our latest blog.
Read the full blog on our website: https://zurl.co/hrKor