Storytold Studio

Storytold Studio Creating memorable, intuitive branding and websites for lifestyle, wellness and events businesses who are ready to shine.

Based in Wagga Wagga NSW but serving brands worldwide. Enquire via our website: www.storytoldstudio.com.au

Another peek at what’s been happening around here lately, cos it’s been quite the busy one tbh. What you see in a reel o...
27/08/2026

Another peek at what’s been happening around here lately, cos it’s been quite the busy one tbh.

What you see in a reel or final “tada” of a brand or website reveal is maybe like 10% of what it actually took to get there. the other % looks like:

- Emails (lots of these)
- Revisions
- Systems, Admin, a few choice words at my hard drive when it won’t connect (lol)
- trying to remember to leave my office to eat 🤣

What I’ve been finding handy for my brain that likes to bing b**g around is noise cancelling headphones, a ‘adhd deep house’ playlist and ONE set task each day. Locked in , so I don’t start 50 things and walk away with feeling under accomplished

Take a swipe through to the last slide for the stuff that never makes the grid, not everything worth doing looks good on camera, and that’s just the normality of life.

What’s been on your list lately that’s quietly been taking up way too much of your time? Let me know xx

I was driving home tonight and I had a little bit of a moment where I thought about how this time about 2 years ago I wa...
14/08/2026

I was driving home tonight and I had a little bit of a moment where I thought about how this time about 2 years ago I was starting to seriously think about quitting my job and going all in with Storytold.

Driving home on a Friday back then would be me exhausted couldn’t wait to get home and fall in a heap. Today I drove home after a catch up with fellow designer friends and I felt excited. Happy. Grateful.

This little life of mine I couldn’t have pictured back then. It felt unrealistic. Yes they say you quit your 9-5 to work 24/7 (and all business owners can relate to that 😅) but some days it really doesn’t feel like that, it feels fun 💓

Anyways. Not really sure the point of my post other than to show you what my little life has been like the last month or so.

It’s my busy season and I’m currently working with so many amazing people, proposals approved today which means the next available date will be mid - late October 👀🥹

Please, if you would like to work with Storytold on your project in 2026 - I would not delay reaching out so I can chat to you about your dreams and plans!

🤎💫 big love, J x

Before I book anyone in, I ask what’s feeling hardest in their business right now. Sing out if your answer would involve...
06/08/2026

Before I book anyone in, I ask what’s feeling hardest in their business right now.

Sing out if your answer would involve a spreadsheet, a page or two on your website you’re scared to touch, or a manual process only you understand (with a sticky not attached to your monitor for emotional support.) 🗒️

Branding’s just what’s easiest to point at from the outside.

The Signature Chapter’s sales page is almost complete - My all-in brand, website and systems experience for established businesses ready to untangle years of growth and rebuild for what comes next 🧶

Join the Waitlist, only ONE spot launching in September 🌸

A brand should feel like stepping into someone’s world before you’ve even met them 🧡For Chloe, that meant creating somet...
04/08/2026

A brand should feel like stepping into someone’s world before you’ve even met them 🧡

For Chloe, that meant creating something warm, relaxed but full of personality. A brand that feels like a natural extension of how she works - so that when her couples, families and kinders meet her, they already feel comfortable.

From thoughtful strategy through to a complete brand identity and full build website - with a blog to showcase her sessions, this project has been all about building a home for her work, one that can grow alongside her business for years to come.

So excited to finally share this one 🥰 Chloe Jones Photography

hey my beautiful clients, sing out if you’ve heard me say these before 🥰we’re not looking at just one part of the busine...
29/07/2026

hey my beautiful clients, sing out if you’ve heard me say these before 🥰

we’re not looking at just one part of the business with The Signature Chapter this time, we’re looking at all of it. brand, web, systems, that questionable spreadsheet running your inventory, that one page buried in code your ex developer built that you’ve got zero clue how to touch 😐

The Signature Chapter is the untangler. let me untangle everything currently holding your business together behind the scenes, and rebuild it into one connected brand world, so you’re not the only thing holding it all up anymore

Phase Zero is where that actually starts. it’s where I map your business exactly as it exists today, domains, hosting, email providers, platforms, the sticky note on your monitor reminding you (or anyone brave enough to log in) not to touch a certain page 😬
Keen to keep talking about how this offer is being rebuilt - and if you want a front row seat to it all, the link is in my bio 🤎

28/07/2026

Not the most productive weekend on paper, but probably the most important one this offer's had in a while (or ever).

And whilst I’m all about trialling new things and seeing what works in marketing - this offer needed a full rescope, the vision for this has moved and once I had that lightbulb moment of this is not just a brand + web offer - the ideas came flowing.

The Signature Chapter launched 12 months ago almost to the date, and tbh I was new to launching, trying to build my newly full time business after my rebrand and what I ‘thought’ my offer suite needed was a new brand and website offer. Turns out it’s SO much more than that.

It’s systems, it’s customer journey, it’s the untangling of all the ‘sticky tape’ that you’re holding it all together with. All wrapped up into one neat and tidy ‘brand world’ that will match the growth your business has had over time.
Growth is something to be celebrated, not something to apologise for.

The role of The Signature Chapter is to help the business catch up with its own success.

More coming as this new era of The Signature Chapter takes shape, I’m talking you along with me this time and i’m pretty bloody excited

Next up - Finalising the website copy and building out the Sales Page. 🤎

If you want an insider look and a chance to help me build this out with feedback (cos solo biz owners will relate - we all need a sounding board) jump on the waitlist - https://www.storytoldstudio.com.au/the-signature-chapter-waitlist

For years I’ve called myself a brand and website designer, technically, that’s still true. That’s the end product so to ...
23/07/2026

For years I’ve called myself a brand and website designer, technically, that’s still true. That’s the end product so to say, but when I look back at my last few projects, I don’t actually think that’s what my clients hired me for.

Yeah i redesigned websites and i refined brands.

But in between all of that, we were untangling years of growth, figuring out why their business suddenly felt harder to explain, working out what had quietly become outdated, troubleshooting weird tech issues. Planning migrations and connecting dots they were too close to see

Not sure if this shift has happened gradually or if I’ve only just noticed it, but Storytold feels much more like a consulting business these days.I’m obvs still a designer and I always will be but I think my real job is helping people make sense of the business they’ve built 🤎

And I think that comes from a completely different chapter of my life. Before Storytold, I spent years working in hospitality.
Saturday night with 250+ meals flying through the kitchen, bars four deep, staff needing answers, customers waiting, and three different problems happening at once.
You learn pretty quickly that standing still isn’t an option 😅🫨

I don’t think I realised until recently how much of that I’ve carried into my business, I actually like the complicated bits, The projects where everything feels a little tangled.

The ones where we have to zoom out before we can move forward.

Maybe that’s why I’ve started saying that The website usually isn’t the biggest problem, It’s just the evidence.

this has been a long time comingThe Signature Chapter is getting a glow up. it’s been quietly evolving behind the scenes...
21/07/2026

this has been a long time coming

The Signature Chapter is getting a glow up. it’s been quietly evolving behind the scenes for the last 9 months, the sales page was half finished and after working with two amazing brands I’ve confirmed everything im wanting to evolve it to be.

turns out this offer was never just “branding + website.” it’s strategy, consulting, development, troubleshooting, and bringing it all home into one properly organised brand world, website, automations, the lot 🤎

this one’s for the brands who’ve been around for years. you’re not new, you’ve got some real runs on the board - you’ve outgrown at least one version of your business already, and you’re ready to hand the whole thing over properly (not just the pretty bits).

Turning this into a real one stop shop with all the knowledge and experience I have built over many many years of helping brand untangle the web of stuck together bits and pieces to make one cohesive brand world.

anyways, that’s enough for now, but if this has sparked your interest, a very early intake list is up. only 2 spots launching in spring 2026 🤎

https://www.storytoldstudio.com.au/the-signature-chapter-waitlist

19/07/2026

It’s never lost on me that in my eyes I have the best job in the world.

What do you mean brands trust me with their entire brand and website to give life to a passion they’ve been working towards - taking that big scary leap and doing the thing that lights them up 🥹🥹🥹

Today it dawned on me as I was planning the week ahead that it’s almost August 🫪 which usually starts moving slowly into the spring and then before you know it - Mariah Carey will be desfrosting 🎄🤶🏼🤣

This is your friendly reminder that brands and websites are built with intention - and planning and plotting is key. The brands that are ready for 2027 start to plant their seeds now. Just like the spring flowers 💐

I’ve popped my investment guide back on my website for download - I think you should grab yourself a copy ❤️I’ll put the direct link in my bio for you x

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Wagga Wagga, NSW
2650

Opening Hours

Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm

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