Addsoul design studio

Addsoul design studio Icon and illustration-led brand identity systems, built for enduring Consistency, Trust, and Retention.

12/06/2026

A few flowers brought to life digitally with - running realtime in most web browsers

The nerdy bit:
- 11 objects
- 2000 polygons
- No textures (just colours, gradients, and noise)
- 92.5 kb file size

Enough screen-time for today, time to head out and enjoy the beauty of nature in real life.

23/04/2026

A little animation can go a long way. Improving user experiences, and building brand recognition.

These animations were aligned with existing iconography and illustration systems, ensuring consistency and trust throughout all touch points - from online and mobile app banking, to service terminals at the physical branches.

Bespoke typography builds stronger brands by creating a unique, legally ownable, and highly recognisable visual identity...
23/02/2026

Bespoke typography builds stronger brands by creating a unique, legally ownable, and highly recognisable visual identity.

While exploring new tools and workflows I built a small browser game prototype called BadaBounce.

The shape language of the game art informed the display font design, which became a core pillar in the projects word mark and overall identity.

12/02/2026

Slowing down, observing the world around us, exploring how objects, light and materials work and interact; that is a skill often underutilised. A simple how, and why? can guide us to better design decisions when we have time allocated for study and reflection.

03/02/2026

Using to create an interactive 3D variant of my previous “FUN” 2D animation. Having a strong conceptual foundation enables play and exploration, while still maintaining an overarching visual identity.

Brands often get stuck in systems that are too rigid and restrictive; adding a bit of wiggle room can help you innovate and evolve.

29/01/2026

Bringing ideas to life is always a fun challenge. This started out as a quick typeface exploration, and ended up with googly eyes.

20/01/2026

Style exploration for isometric, animated illustration.
By using to build a low poly 3D scene substantial benefits can be achieved compared to traditional 2D vector illustration.

Though the initial setup might take a bit longer, this approach provides a lot of flexibility and long term value.

19/01/2026

A very Magenta Monday - whilst still living and working in Europe, I helped T-Mobile refine and align their icon system. This include unifying the icons of the entire app portfolio, and going all in on the brand colour.

15/01/2026

Curiosity fuels creativity - the more you explore and play, the more knowledge you will gain.

I’m a brand designer, and normally do not design physical products. However tangible products, interior design, architecture and packaging are all part of a brand experience; which is why I’m experimenting to better assist and advice clients I partner with.

This design was entirely made in and can render in realtime, enabling viewers to explore and inspect the product from every angle.

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Wollongong, NSW
2500

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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